Yes You Can Quickly Author a Book That Makes Money Like Crazy

By Bryon / September 23, 2018
author a book

Have you thought about the benefits if you author a book?

Good. Let’s talk about what can happen when you write it…

  • You can get interviewed on top podcasts
  • You can get featured on major blogs
  • You might be offered a lucrative publishing deal
  • You can build an email list of people who totally trust you
  • You can start a business on the backend
  • You can get tons of leads for your existing business
  • You can get the confidence to take on bigger and better projects
  • Fellow experts and joint venture partners seek YOU out to do deals
  • Perhaps best of all… you make money month after month for something you did one time – write and publish your book

A book is the best passive income source…

  • Very low start-up cost
  • High margin
  • You get to tap into an existing customer base thanks to Amazon
  • It’s easier than ever for your customers to buy your book – they can buy it and read it anywhere
  • It’s easier than ever to publish a book, as well as more lucrative than ever, too, because you no longer need a publisher
  • A book gives you status, connections, credibility, confidence, clients, a mailing list and passive recurring income

How to earn 5 figures from every book you write

It’s not just about sales of the book itself, although those can be great. It’s also about the leads you get.

Let’s say you provide a service of some sort, such as coaching. You write a book on your type of coaching and invite readers to join your list. Everyone who joins is now a potential coaching client.

And selling them your coaching services is going to be a lot easier – after all, you wrote the book they love, so you obviously know what you’re talking about.

But what if you don’t provide services? Whatever your niche, you can make 5 figures from your book.

Let’s say your book is on dating – you can sell a course to your readers on dating. It might be an affiliate product or your own product.

Or maybe your book is on investing, and so you offer your readers investing software, or investing newsletters, or an investing service…

…you get the idea.

Keep in mind that the leads you get from a book you write are much stronger leads than people who simply joined your list to get a freebie such as a video.

As an author you have tremendous credibility with your readers.

And if you treat them with respect, they will open your emails and act on your suggestions at a much higher rate than prospects who don’t feel like they know you at all.

Because that’s key – when they read your book, they feel like they know you. They like you, they trust you, and they want to hear from you.

So they look for your emails, they open and read them, and yes, they buy your products and services.

And don’t forget the joint venture deals you can get when you’re a published author, too.

Plus you can get featured on podcasts and in blogs, which will sell even more books, which will grow your email list even bigger…

Writing your own book is the money snowball you start rolling downhill. By the time it reaches the bottom, it can be quite large.

And you can roll as many of these snowballs – and write as many books – as you like.

3 Steps for a Successful Book Launch

1: Get a great cover that grabs attention. Everyone judges a book by its cover, so don’t skimp on this.

Have a title that’s easy to read, looks professional, and stands apart from competing books.

2: Get help with your launch. Have a group of people who support you in your launch.

This could be people on your mailing list, blog readers, peers in your niche and even your friends and family.

You’ll offer them a free copy of your book, and perhaps even place their names in your book. In return, they leave reviews, promote you on social media and help to get the word out about your book.

3: Get ongoing reviews to keep Amazon happy. You want reviews up front when you launch, as well as getting reviews over the coming weeks and months.

This can be as simple as asking your readers to leave reviews. Ask them inside the book both at the beginning (very soft sell here) and again at the end (harder sell – don’t be afraid to beg 😉.) Ask them again via email after they join your list.

Ethically, you can’t bribe people for reviews – other than sending a free copy of the book they’re reviewing. But you can add them to your posse, your inner circle, etc. Make them feel special. Put their names on your website, along with their reviews.

It takes time to write a well-thought out review, and it only makes sense that we show our appreciation for their time and effort, as well as demonstrating to others that we WANT their review.

How to Find Your 4 Figure-a-Month Book Idea

What do you know, that most people don’t know, that some people really want to know?

Can you write 5 pages on a topic? Then with a little brainstorming and research, you can probably write a book on that topic as well.

What are you most passionate about? What do you love? What do you do for fun?

What’s your expertise? What do you get paid for?

On what topic do people come to you for advice?

What can’t you stop talking about? If you’re driving your friends crazy with a particular subject, maybe it’s time you wrote a book about it.

There’s no ‘new’ ideas, just new slants and positioning on existing ideas. In other words, don’t think you must come up with a topic never before written. Instead, come up with a new position on an existing idea.

For example, if you teach persuasion, there are tons of books out there already on that topic, but no one has written the book YOU could write on persuasion, because only you can do that.

You don’t have to be an expert on your topic. Take a reporter’s position, do research, and report on what you find.

How to author a book in a weekend

Yes, you really can write a book in a weekend. And you can do it without typing a word, if you like.

Here’s what you do…

Create a mind map or an outline of your book.

You’ll find it’s much easier to write your book when you’ve done an outline or a mind map, or both.

My favorite method is to do a mind map for each chapter, followed by an outline.

Then one by one, I write each chapter by speaking into a recording program such as Audacity. If you’re like me, you can speak a lot faster than you can type. Next, I have a service such as Rev Transcription transcribe it for me.

You can also get ideas to include in your book from a good PLR product on the topic.

Yes, it can be that easy.

You’ll want to fix any errors in the transcript, and either do the editing yourself or hire an editor.

And now you’ve got your book. See how easy that was?

If you’re writing exclusively for Kindle, then you don’t need a 200 page book. 50-75 pages (15,000 to 25,000 words) will do fine.

It’s better to have 50 pages of great content than 200 pages of you droning on and on, trying to fill those pages.

Writing your first book can be life transforming. You get a big boost of confidence. You automatically have more credibility with peers and customers. And your friends and family look at you in a whole new light.

The only catch is, you’ve got to actually write the book.

But now you don’t even have that excuse anymore. Because you’ve read this article, you know how to create your first book in the next 7 days.

And how awesome will it be to tell others you’re a published author a week from today?

Pretty darn awesome!

Instant Access To Over 5787+PLR Products

Just Starting a Business in Online Marketing? Sorry, But You’re Too Late

By Bryon / September 22, 2018

If you are starting a business in online marketing, I have news for you. And it is good and bad.

It’s a fact that the vast majority of the great online marketing ideas have already been thought of and executed.

Do you really think you’re going to invent the next greatest thing?

Maybe the social media platform that puts Facebook in its grave?

Or the marketing course that makes everyone else throw up their hands and go home?

Or maybe the dating app that makes all the other ones shut down?

Nope.

Sorry, but the odds of that are about as good as getting hit by lightning twice.

Mind you, I’m not saying it couldn’t happen. I’m just saying it’s not likely.

But here’s the good news – you don’t have to invent something radically new that changes the world as we know it.

You don’t even have to have an idea no one else has thought of before.

The smart marketer knows that you can take the best ideas out there and re-use them to make them new again.

Now before you get in a tizzy, let me say this: It’s not unethical to repackage information or use someone else’s marketing techniques, as long as you change it.

Obviously, you’re not going to just rip something off and do exactly what’s been done, or use exactly the same copy, the same product, etc.

No sir. You’re not going to rip anybody off.

But the fact is, the best ideas have already been used. But there is no reason why you can’t make them your own.

Walk into a bookstore, go to the non-fiction section and you will find hundreds of books that have basically the same information as thousands of books that came before them.

Yet these books are selling.

Why? Because the authors put their own unique spin on the information.

Let me use a cake recipe to illustrate: Let’s say you want to sell your own cake recipe. Are you going to start with a whole new list of ingredients that no one has ever put in a cake before?

For example, “To bake this cake, you’ll need 2 cups of chopped chicken, a package of onion soup, 6 fresh catnip leaves, one half cup of coffee, 12 dill pickles, 2 boiled eggs, a pound of potato peels…”

You get the idea.

Of course, you’re going to start with flour, sugar, butter, baking soda or baking powder, etc.

You’re going to use the exact same basic ingredients that a million chefs and cooks have used before you.

But you’re going to put your own twist on your recipe.

Maybe you add maraschino cherries and cinnamon. Or peppermint extract and dark chocolate. Or blueberries and lemon juice.

It’s still a cake recipe, and it’s not all that different from other cake recipes, except that you put your own twist on it.

Stop trying to come up with a world-shattering idea and simply look around at what’s working and what resonates with you.

Take that information and make it your own.

And then teach what you learned.

It’s so simple, and you don’t need an amazing idea.

Now here’s where a lot of people get bogged down – they think it’s unethical to take information they got elsewhere and make it their own.

So let’s put some context on this…

You go to college for 4 years. For this privilege, you pay a great deal of money. Professors and textbooks teach you a whole lot of knowledge that THEY DID NOT THINK OF FIRST.

That’s right – it’s what you might call regurgitated info, in that other people discovered it, came up with it and so forth.

But they are getting paid to teach it to you anyway.

Then what happens?

You go out and get a job, where you use this same information. And you get PAID for it, too.

So now then, here’s your question: How is this any different from taking information that’s already available, putting your own unique spin on it, and selling that same information?

You are doing the same thing the professors and the college are doing. And you’re doing the same thing anyone who gets a job and uses this info in their job is doing.

You’re just doing it online.

Now then – feel better?

Good.

Because for many of you, I have just removed your very last excuse for not making your own product.

Assuming you already have your niche picked out, go find your very favorite products in that niche. Study them. Learn all you can. Put the information to work in your business or your life.

And then make your own product with your own unique personality and skill set and you will be starting a business in online marketing.

I can almost guarantee it’ll be a smash success, and you don’t even have to invent the wheel to do it.

How Buying and Selling Websites Can Make You a Fortune

By Bryon / September 21, 2018

Buying and selling websites is a lot like real estate.

Let’s first talk about real life real estate for just a moment…

How do you make money in real estate?

You buy a property, rent it out, and use the rent money to pay off the property.

Or, you use the rent money from your first property to buy your next property. You rent out the second property and buy your third, and so forth.

So yes, you’re coming out of pocket on that first property, or you’re taking out a loan. But in the long run, you wind up with several rental properties that eventually pay themselves off, and you’re a millionaire.

But the problem with buying properties are numerous: Real estate loans are a hassle to get. Renters are problematic. You’ve got to pay property taxes and all upkeep. You get calls in the middle of the night saying a pipe broke, or whatever. There’s always more added expense and headaches than you expect.

But what if we do something similar on the internet, so that we get all the benefits without all the hassle? It would look something like this:

(And by the way, countless millionaires made their money using this exact method.)

Let’s say you go to Flippa and you find a website that’s making $800 a month. The owner is willing to sell that website for a minimum of $3,000. You bid on the site, others bid on the site, and you manage to buy it for $4,000.

Now you might wonder why someone would sell a $800 a month website for just $4,000. Frankly, their reasons don’t matter. What does matter is you did your due diligence and confirmed that they are in fact making $800 a month with the site, and you are getting everything need to continue earning that $800 a month. Maybe that includes a list, or a product, or whatever. As long as you can continue to make that kind of money, you are golden.

Let’s say you make no improvements to the site other than upkeep and maintenance, and you continue to earn $800 a month. In a year’s time you will have more than doubled your money. The following year everything is profit, and so forth.

But you don’t stop there, because you take your profits from the first website and buy a second website. You take the profits from the second website and buy a third website, and so forth.

You’ll notice that you can pay for a website a whole lot faster than you can pay for a piece of real estate.

In addition, it’s much easier to make improvements to your websites than to your properties.

For example, if you want to upgrade the kitchen on a rental home, you’ve got to get bids, hire a contractor, let the house sit idle without a renter for two months, and pay a hefty fee for the privilege of not collecting rent while the kitchen is being redone.

But with your website, you can hire an outsourcer for a few hundred dollars to make whatever changes you need.

Which brings us to the next point… often times there are small things you can do to a website to create big changes in revenue. And as an experienced marketer, you’re in prime position to see those things and act on them.

For example, have they been using the site to build a mailing list? If not, this one step alone can often double and triple revenue within a just a month or two.

If they are building a mailing list, are they mailing to it on a frequent basis and selling products through their emails? You’d be surprised how often they’re not.

Is the website getting good SEO? If not, hire an SEO person to help you out, because it will be money well spent.

There’s almost always going to be something you can do to increase the revenue you get from the site.

Imagine if, in a year’s time, you buy 6 websites that each earn $500 a month when you buy them. Imagine you tweak them just a little and get them up to $1000 a month. That means you’ll have a $6,000 a month income without much work.

I know a fellow who bought a site for $5,000 that was earning $600 a month. He saw a lot of potential in the site, as well as things that could easily be improved.

He made a few tweaks (took him a week) and now the website earns $3,000 a month.

I don’t know where else you can invest $5,000 for an asset, spend about $900 upgrading that asset, and earn $36,000 a year. In my opinion it beats the stock market and real estate combined.

And if you ever decide you’re tired of a particular site or you just need some fast cash, you can always sell the site on Flippa again.

Now you might be wondering what sorts of changes you might make to a website to increase the revenue.

Broadly speaking, your changes will fall into one of these categories:

1: Increase the amount of traffic that’s coming to the website. If your website is already earning good money from advertising or product sales, you might just need to send more of the same traffic it’s already getting.

2: Increase the quality of traffic that’s coming to the website. If the original site owner wasn’t targeting just the right people, then changing your ads or methods of driving traffic may greatly increase sales without increasing traffic.

3: Get more of your visitors to become customers. Tweak the site to convert more prospects into customers. Also work on turning those prospects into list members so you can continue to sell to them, even if they don’t return to your website.

4: Sell more to your customers, meaning either sell them higher priced products, or sell to them more often, or both. For example, add an upsell to the sales funnel, as well as an autoresponder sequence that sells them on more products.

It will take some nerve to make that first website purchase. Learn how to appraise sites and verify traffic and sales before you do, and you’ll be alright. And remember, you can always sell the site later if you want to.

But I think once you try this, you might just get hooked. It’s a lot of fun to have an entire stable of websites, all making you money like clockwork.

And should one of them ever stop producing, it won’t matter. You’ll have already made your money back, plus you’ll still have all of your other revenue streams from your other websites.

As you can see, the internet really is a better place to invest in ‘real estate’ than the real world.

And I guarantee when you invest in websites, no one will ever call you at 2 in the morning because their toilet overflowed.

IM News Vol2 Issue 5

By Bryon / September 21, 2018

Facebook Bans Advertisers, Pages That Disguise Links Violating Its Rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or ‘cloaked,’ links that breach its policies.

http://marketingland.com/facebook-bans-advertisers-pages-disguise-links-violating-rules-221442

 

 

How Soft Calls to Action Can Save Your B2B Campaigns

Hard or soft? Here are three examples of soft-sell call-to-actions that can actually work better at getting leads in your funnel.

http://marketingland.com/soft-call-actions-will-save-b2b-campaigns-221105

 

5 Digital Marketing Trends Your Business Needs to Try

Are you keeping up with new trends as well as your competition does? Here’s how to outrun them, out-maneuver them and use new tech to make more sales:

https://www.entrepreneur.com/article/297747

 

9 Business Ideas Under $1,000 You Can Run from Anywhere

Need extra money while your main online business gets up and running? Try one of these…

https://www.entrepreneur.com/slideshow/278996#0

 

8 Mistakes Site Owners Make when Creating their ‘About Us’ Page

Are you making it all about YOU? Surprisingly, it’s not about you – it’s about your customer – even when you’re talking about you. Confused? You won’t be…

https://www.entrepreneur.com/article/297974

 

 

10 Fatal Social Media Mistakes You CANNOT Afford to Make

Too many platforms, ignoring your key followers, ignoring the data and copying others… these are just 4 of the social media blunders being committed every minute of the day. And I guarantee you’re guilty of at least one of these marketing mistakes right now…

https://www.entrepreneur.com/article/298388

 

How to Find Your Competitor’s Backlinks

Create and export a list of your competitor’s backlinks that you can use for targeting activities.

https://moz.com/blog/find-competitor-backlinks-next-level

 

11 Lessons Learned from Failed Link Building Campaigns

Sometimes you can learn even more from what failed than from what succeeded. And with over 800 content campaigns under their belt, these folks know what they’re talking about.

https://moz.com/blog/lessons-from-failed-link-building

 

 

Offliners: 45 Local SEO Pitfalls & How to Avoid Them

Help your clients beat the odds, get customers and make their business a success:

https://moz.com/blog/45-local-seo-pitfalls

 

Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store

The Custom Audiences option enables you to target ads at people who’ve visited your site:

http://www.socialmediatoday.com/social-business/facebooks-testing-new-way-target-ads-people-whove-visited-your-store

 

How to Easily Turn Blog Posts Into Videos

 

This partially automated tool turns your blog posts into shareable social media video.

http://www.socialmediaexaminer.com/turn-blog-posts-into-videos-how-to/

 

How Audiences Respond to Podcasts: New Research

 

Thinking of starting a podcast? Already have one and you wonder what your audience thinks? Stop flying blind and find out what’s really happening when your listeners tune in to your podcast.

http://www.socialmediaexaminer.com/podcast-audience-research/

 

 

 

How to Grow Your Facebook Following: A 6-Step Plan

 

Looking for new ways to grow your Facebook audience? How about targeting prospects by interests related to your product? Here’s how to grow a specialized audience for your business in six steps:

http://www.socialmediaexaminer.com/facebook-grow-following-6-step-plan/

 

Facebook’s Original Video is Something Publishers are Actually Excited About

‘Watch’ is something different. Facebook’s new original video program features TV-like shows made by media companies. Perhaps most importantly, the shows are showcased in a brand new section of the social network.

That’s enough to convince publishers, who have spent years contorting to fit into Facebook’s plans, that ‘Watch’ could be big.

http://mashable.com/2017/08/12/facebook-watch-original-video-publishers-pitchfork/

 

Facebook Now has Technology for Manipulating Live Videos

Fake news; it’s a big deal on Facebook, and we might just be getting more of it in the form of videos.

Facebook recently bought a startup with an expertise in video manipulation. The German-based startup Fayteq has software that is able to remove or add objects in videos, even live ones, and add effects to them.

http://mashable.com/2017/08/11/facebook-fayteq-video-manipulation-fake-news/

 

 

 

7 Windows Maintenance Mistakes You Should Never make

Every Windows user knows that you need to perform regular maintenance to keep your computer running smoothly. But what needs to be done has changed with recent versions, especially with Windows 10.

http://www.makeuseof.com/tag/windows-maintenance-mistakes/

 

Dropbox’s CEO Was Late…

…to a companywide meeting on punctuality. What followed wasn’t pretty.

https://www.inc.com/video/drew-houston/how-dropboxs-ceo-learned-an-embarrassing-lesson-on-leadership.html

 

437 Digital Marketers went Head-to-head with a Conversion-Predicting Machine – Who Reigns Supreme?

To fear or not to fear the machine, that is the question.

https://unbounce.com/conversion-rate-optimization/machine-vs-marketer-ai-machine-learning/

 

 

Top 10 Online Sales Closing Techniques to Boost Your Income!

By Bryon / September 18, 2018

Not all online sales closing techniques convert well with online sales pages, but these do…

But if your business is like mine, most of it’s online…not all of it.

So, we need to be good at all the closing techniques.

And if you’re like me, you’re a lot more comfortable with some techniques than others.

But before we get to those, why do you need closing techniques when making sales?

One word: Objections.

Brian Tracy, arguably the finest sales trainer in the world, says,

“The fact is that objections are good. Objections indicate interest. Successful sales have twice as many objections as unsuccessful sales.”

Unfortunately, objections feel like rejection to a lot of folks who don’t like to sell. That was me. For a few years, sales was an area that scared me to death.

It felt a lot like being on a stage with immense pressure to perform.

Sales as Service!

Flipping the script though, as Tracy has done in his comment above, encourages even the non-salesperson to provide the best service to the prospect.

If the salesperson understands that service is ultimately their job, they not only have permission, but a duty to help people solve their problems – in exchange for money.

Closing techniques are not sneaky tactics to separate the buyer from his wallet, but persuasive tactics to get prospects to take action on something they already want and need, and to move toward that solution.

Sometimes, they’re not ready, but waiting only makes their situation worse. That’s where the right closing technique can help them take action – and hopefully implement that solution to make the necessary changes.

Closing in sales letters – especially online – presents a special problem.

We can’t be face-to-face to establish the physical rapport. Online business people struggle with that as evidenced by the rapid adoption of video on-camera sales letters.

So, we rely on closing techniques proven to work online.

Below, we review the top 10 sales closing techniques used by the most successful online marketers.

One or all of these may work for you. You may think none of them will work because your niche is “special”.

Nonsense. I used to say that too. The truth was simpler: I was afraid to ask for the sale.

My love of staying in business (which means making money) was greater than my fear of asking for a sale, so that’s finally gone. (If you’re in my community, you may have noticed that.)

Let’s review the top ten closing techniques below.

Closing techniques proven to work online

Bracket Close

This is commonly known as a pricing panel. The prospect feels like he is making a choice between three products or three service levels when in reality, she will pick the one the owner wants 90% of the time.

 

 

 

 

 

 

 

Usually, the panels are set up like this:

  • A low-cost, stripped-down version. (nobody wants to go slumming!)
  • A high-value option in the middle that suits the needs of nearly everyone with a slight price increase over the low-cost version.
  • And a premium, high-cost version for those buyers who always go deluxe.

Of course, the middle one is the one the seller wants nearly everyone to buy.

Cost of Inaction Close (COI)

Hat tip to Alex Mandossian for this tip. He advises coaching students and clients to focus on COI, not ROI when presenting options to prospects.

But ROI – return on investment – is inherently positive. It will give prospects the feeling of hope and possibilities, right?

That may be true, but COI – cost of inaction – triggers the more powerful emotion driver – fear of missing out (FOMO).

Cost of Inaction needs to be spelled out: Here’s what’s going to happen if you DON’T take advantage of this today.

A great analogy is wanting to play the piano for 10 years, but never taking lessons. To continue to do what you’ve done is get what you’ve got. Still won’t be able to play the piano in 10 more years.

It’s totally emotional and psychological, but works like gangbusters.

FOMO will show up quite a bit in these closing techniques as the primary driver, but let’s just say it taps into that dark place we all go when we feel like someone else is getting a better deal.

Deadline Close

Many, many online marketers love this closing technique because it’s very tangible, and works like nothing else if…

…you enforce your deadlines.

A good countdown timer like Simple Countdown Creator allows marketers to schedule promotions and automations to ensure that the deadlines and sales actions happen as advertised.

Prospects and customers get accustomed to purchasing your products before the deadline because the deal will be gone after the deadline.

There are a couple of types of deadlines:

  1. Fast-action – like the one on the left, the timer shows the visitor that they can save an extra 20% with a special coupon code in the next 14 minutes and 40 seconds before the countdown timer expires.
  2. Sale period – this can be hours, days or weeks, but there is a deadline looming. And of course, the further out the deadline, the less urgency the prospect feels to take action.

The issue with deadlines and timers (other than enforcement) is getting the timing right. Sales over a period of time have a predictable pattern with a spike in the beginning, a lull in the middle, and a massive spike at the end.

 

 

 

 

 

 

 

 

 

 

 

 

 

Often, the final spike as the deadline closes in can be 70-90 percent of sales.

So, the seller has two choices:

  1. Collapse the time of the sale to remove as much of the lull as possible, or…
  2. Figure out a way to spur sales during the lull period to improve conversions then.

Some techniques for that are:

  1. Incremental price increases
  2. Reducing bonuses
  3. Sales contests during specific periods of the sale

And others, of course.

The big driver behind deadlines is intense scarcity and more FOMO.

Demonstration Close

Online marketers love the demonstration close.

And why not? It’s a classic.

It’s worked at the department store makeup counter for years.

Vacuum salesmen terrified a lot of homeowners by dumping dirt in the carpet to demonstrate how powerful their machine was often wowing the residents.

My favorite was the Rainbow Vacuum salesman who came to the house when I was a kid and demonstrated to my fastidious mother how dirty her carpet was by demonstrating how great the water-filled vacuum was. She was mortified to see the mud in the container swirling as he vacuumed. We bought the Rainbow Vacuum.

We use the demonstration close often on a bridge page to pre-sell our viewers on software or training programs.

Getting a customer to do a quick demo showing the power of the solution with real results helps prospects see how a “real person” has used the solution and easily translates the possibilities for themselves. That’s the Holy Grail of the demonstration close, and it has been mastered by the QVC folks.

It makes the close a simple process of revealing the price, the value and the buy button.

Directive Close

This is a very popular closing technique, but often forgotten.

Tell prospects EXACTLY what to do.

By showing the prospects a step-by-step process, you’re walking them through the process of buying. And you’re also setting the expectations, reducing the fear of the unknown and removing the hesitation.

Often, this takes the form of:

Step 1 – Click on the button

Step 2 – Input your Name, eMail and Address

Step 3 – Enter your credit card information

Step 4 – Click Submit

Step 5 – Watch your email inbox for delivery of the product…

As you’re demonstrating this process, the prospect is often taking the action steps and following along – making the purchase.

Empathy Close

I was just like you.

I had the same problem as you.

I understand completely how you feel.

I almost went bankrupt when that happened to me.

All of those are examples of statements that prospects may identify with.

The empathy close is necessary in nearly every sales presentation. If you don’t identify with the prospect, they seldom become your customer because they don’t trust or relate to you.

With an empathy close, you identify, relate, and trust the prospect first because you understand their problem.

Exclusivity Close

Everyone wants to be special.

And your prospects are special, of course, but you can point out exactly how special they are.

“Only a few people will take action on this because most people are afraid to change their lives. But that’s not you. You are a special kind of person who sees the possibilities, imagines the future, and makes it happen. That’s why you’re one of the very few that will take action on this. And it’s why we only want to work people like you in our private group…”

You get the drift.

Another way to do this is to tell people who this product is NOT for. For example, we have an exclusive live event coming up in October.

There are only 50 seats available.

And it’s limited to people in our 200 or 300 groups. In other words, you have to have a business up, making some sales, and serious about your niche.

If you don’t have a business established yet, this is not for you.

That’s an exclusivity close.

Money Talks Close

With this close, the marketer demonstrates the cost of the problem. It can be tallied up in a spreadsheet-like table.

The prospect can see the numbers and understand the cost of the problem.

If the numbers are correct, the prospect will agree with the cost of the problem.

Then, you propose a solution that will reduce the cost of that problem.

Take Away Close

This is exactly what it sounds like. And it’s incredibly effective.

As the process is revealed, the offer is amended to remove something you’d previously given. In other words, your bonus or extra feature will be removed if you don’t close now.

For example, if you’re selling software online, you may offer 6 extra months of upgrades if they purchase now. If they come back to the site tomorrow, the 6 extra months is gone.

You’ve taken it away.

This takes advantage of the fear of missing out effect so well, it’s almost painful to the prospect, which is exactly what you want…

Testimonial Close

Are prospects going to believe what you say about the effectiveness of your product solution?

Or are they more likely to believe someone who has used it, and gotten rave results.

Of course, they can more easily believe the testimonials because they appear more impartial.

That’s the beauty of testimonials.

And testimonials can be the element that moves the visitor from prospect to buyer.

These are the top 10 online closing techniques.

And we’ve only scratched the surface.

Any businessperson will want to master these closing techniques and more if they want to make more money. The great thing about an online business is that you can test which work best with your people easily.

 

Case Study $17,600 in Five Days on a $297 Investment

By Bryon / August 23, 2018

A friend of ours has agreed to tell you one of his money-making methods. And while he might be leaving some minor details out, I think there is more than enough here to set you on a very similar path if you choose.

This is what he told us…

“Here’s an example of how I made over $17,600 in five days by investing $297 and a few hours of my time.

Okay, I didn’t really invest my time – I actually paid a freelancer to do the work for me. But this is something you can easily do yourself if you’re willing to put in a little time.

I found some dynamite high-quality PLR on free traffic generation. It was good stuff, and even contained some things I didn’t know.

It included a massive manual, several written bonuses, and a sales page.

And at this price point, I knew that there wouldn’t be a ton of competition, either.

Frankly, I would have gladly paid a freelancer $1000 to write this exact same material for me, but in this case, it was a simple matter of plunking down the $297 and having it in hand.

I discarded the sales page because I didn’t want anyone to know this wasn’t my own original stuff.

Then I had my freelancer go through the written material and put more personality into it, so it sounds like it’s coming from me. He already knows my style so this was easy for him and just took a few hours.

Next, he broke it up into 24 PDF’s. Each PDF detailed one or two free traffic methods.

Basically, we were building a course on how to generate free, targeted traffic. And who doesn’t need that?

Finally, I wrote a new sales letter for it in my own style.

And I offered two options – they could either make 3 payments of $47 a month, and receive 2 pdf’s each week, or…

…they could pay $137 up front and get everything at once, plus email support for six weeks.

Really, I thought the $137 was a no-brainer since it was cheaper and included email support and they didn’t have to wait to get the entire course.

Then I sent the offer out to my list, and in 5 days I made over $17,600.

As to the email support, I hired someone to handle that for me. And I paid them after the money started rolling in so I wasn’t out of pocket on that, either.

Nice, right?

But I wasn’t done yet.

I then made a new offer for $47 a month for 3 months, or $97 one time and everything up front, but NO email support this time.

And I let affiliates take a crack at selling it.

I made over $10,000 from that as well, after affiliate commissions were paid.

Okay, frankly I made a good bit more than $10,000, but I’m not going to say just how much because sometimes it feels like bragging, you know what I mean?

And here’s the kicker – I’ve done very similar things several times over the past 18 months.

The numbers are always different, but what never changes is I make a good bit of money with very little work.

I mean VERY LITTLE WORK.

I outsource just about anything that needs to be done except the sales copy because I like doing that myself.

And when I let affiliates sell it, I get a whole new list of buyers, too.”

As you can see, he does quite well with this method. And most impressive of all is how little time he invests into each product.

Some things to consider:

If you don’t have a list, then you’ll need to advertise to make sales. Even if you want affiliates to promote, you’ll need to get some initial sales yourself to prove that it does indeed sell.

You’ll have to hunt around for great quality PLR. It’s not easy to find, and when you do find it, it generally costs a good deal more than the usual ten bucks or so. But as you can see, if you use it then it’s an excellent investment.

The first time you do this, I suggest you make any changes yourself unless you can afford to hire a professional to do it.

One thing he didn’t mention was the product name – you’ll want to change it to make it sound unique to you.

And I suggest adding your own introduction to the material as well, again to make it your own.

One last thing – there’s no reason why you can’t place some strategic affiliates links in the material. For example, if your course encourages the use of an autoresponder, then give an affiliate link to the service you recommend, and so forth.

And one crazy idea for the road… what if you did all of this, but then you gave away 75% or more of your commissions to affiliates?

If you’re fairly new to marketing, then paying high commissions is an excellent way to attract new affiliates.

You’ll get more of them on board, you’ll sell more products, you’ll build your list of buyers faster, and these same affiliates will be far more interested in promoting your future courses if they already had success promoting your first one.

Just a thought… 😉

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