IM News Volume 4 Issue 1

Check out these curated links to info, guides and apps that can help you make more in your business.  I bet there is a  story or two below from which you will benefit.  At least it will keep you up to date on what is available.

Social Mention

Without a way to automate and streamline the process, monitoring your social media presence can be a challenge. Enter Social Mention, a program that enables you to monitor four major metrics: Reach, Passion, Strength and Sentiment.



Creating a buzz around your products or brand is vital, but how do you monitor your influence? And how do you keep tabs on your competitors? The totally customizable and sortable Addict-o-matic monitors searches of sites such as YouTube, Twitter, Google and Bing and then sends you the results.



Do you need to create shareable content on social media that will consistently drive new traffic to your landing pages and websites? Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics to send out via social media.


Google Alerts vs Talkwalker

You might still like Google Alerts for reviewing mentions of your brand, campaign hashtags or competitor names by entering keywords. And it is still widely used. However, it’s mainly based on analysis of sites and misses out on social media mentions.

To help with this, you might try the free Talkwalker Alerts service. Talkwalker’s Free social search also monitors mentions of your brand, hashtags and competitors on social media.


Right Relevance

Use this tool to find both publishers and influencers.


Find Out How the Instagram Algorithm Works in 2018

With its rising customer base, Instagram has become the choice of brands when it comes to social media marketing. It helps you reach out to millions in multiple ways whether you choose to work on ads or with the influencers.

Buffer contributor Alfred Lua says, “Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works.



Shopify Shares 7 Ways to Handle Upset Customers

Keeping your customers happy is the best way to grow your sales. Happy customers spread a positive word about your brand and help you expand your reach.

But it’s difficult to manage customers when they have a bad experience with your product and services.

That’s why Shopify columnist Sarah Chambers has shared seven ways to handle your customers when they are upset.


7 Studies Explain Use of Color Psychology to Reinforce Brand Identity

Colors play pivotal role in the branding process. Which colors spark interest? Engagement? A feeling of security? Trust? And finally conversion?

And in the long term, color becomes the identity of your brand’s logo and brand itself, which is why you’ve got to choose wisely from the start.

E-consultancy columnist Lizzy Hillier has shared seven brand examples to explain how the correct use of colors reinforces brand identity.


Hubspot Shares 4 Email Templates that Generated $100,000 in 30 Days

Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game.

HubSpot columnist Matthew Scott has shared four email templates that helped HubSpot generate $100,000 in 30 days.

Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.

But we had limited time AND money. So, we had to come up with a different solution. As a result, our total revenue increased by 215% since we started sending these templates.”

Here’s how we did it:


Forbes Shares 5 Marketing Trends For 2019

Forbes contributor John Hall has shared five marketing trends to watch in 2019.

Hall says, “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.

Here are some midyear thoughts about what you need to keep an eye out for in 2019:


Eight-Step Guide To Creating An Effective Sales Funnel

ReadWrite columnist Frank Landman has shared an eight-step guide to creating a sales funnel that can help marketers make more profit.

Landman says, “Your sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are.


6 Strategies to Improve Your Facebook Ad Performance

Facebook advertising is seen as one of the most cost-effective marketing tactics, as well as an easy way to reach larger audiences. And the right Facebook ad – when properly targeted – can make your ROI grow.

Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance.


Improve Your Online Sales with These 10 Psychological Tricks

Psychology plays a major role in the marketing process. Doing (and saying) the right things to target and influence your customers makes all the difference in whether or not they will buy your products.

Entrepreneur contributor John Rampton has shared ten psychological triggers that can help you improve your website’s sales.


MOZ Shares 8-Point Checklist for Debugging Technical SEO Problems

Managing SEO on your own is a big challenge. You need to keep close tabs on the search engine algorithm changes to cope with the current trends, and then act accordingly.

To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an 8-point checklist for debugging technical SEO problems.


Improve Your Email Marketing with Gamification

Customer engagement is a goal of brands and marketers because it leads to the sales process. Email marketing is the most effective at getting the sale. And when you combine gamification for engagement with email marketing, surprising things can happen.

E-consultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing along with examples to illustrate.

Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification.”


Strategies to Find Out If You are Marked for Negative SEO

If your site rankings are drowning and you feel that you have been hit by negative SEO, Search Engine Land columnist Joe Sinkwitz has shared some insights that might prove useful.

Sinkwitz says, “Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?” Here’s how to find out:


Why Facebook Chatbots Could Be Your Best Friend in Online Marketing

In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other marketing endeavors. The ability to use chatbots with Facebook Messenger is a unique benefit companies can use to grow their businesses.


How to Craft Question Headlines that Don’t Flop 

Copyblogger’s Stefanie Flexman has shared four ways to create question headlines that can attract more visitors to your blog.

Flexman says, “There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content with a headline that doesn’t do it justice.”

Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader.