IM News Vol2 Issue 6

By on September 28, 2018

What Time is Best on Reddit?

If you’re posting to Reddit, there are better and worse times.

Unfortunately, it’s not black and white, but there does seem to be a window around 6 to 10 am Central Time that works well at grabbing eyeballs…


How to Start a YouTube Channel

Still don’t have your own YouTube channel? No worries. Here’s a primer on exactly how to set up your channel and customize it to your own needs in just a few minutes…


Giving Up…

…on your dreams is more painful than the worst-case scenario. Think about it.


12 Chrome Extensions Pretty Much Guaranteed to Improve Your Inbox

Send an email later? Automate follow-up? Avoid your inbox altogether? You bet!


Do You Realize…

… Chic-fil-a’s entire marketing strategy is based around cows pleading for their lives?

If you don’t have a Chic-fil-a in your part of the world, it’s a chicken restaurant chain that advertises by having cows ask you to eat more chicken – instead of them.

I’m not sure what the marketing takeaway is on this… but it obviously works.


Orville Redenbacher’s Marketing Debacle

In 1970, Orville Redenbacher paid a marketing firm $13,000 to find a name for his fledgling popcorn company. Their advice? Call it, “Orville Redenbacher’s” and put his picture on the label.

His mother could have told him that.

Trying to find the right name for your company?

Send me $13,000 and your name, and I will give you the perfect business or product name… 😉


How Adding One Word Triples Price

If a bakery sells a small, fancy cake, it might cost $30.

But if that same cake is for a WEDDING, then the price is more likely to be $100.

The only difference? The word “wedding.”

Do you sell business marketing courses?

Relabel them, “Dental Marketing,” “Chiropractic Marketing,” “Accountant Marketing,” etc. You might need to change a few things inside your courses, but 95% of the content will stay the same.

And you can charge three times as much.

How to Sell Stuff U.S. Style

In every school across the United States, children stand each morning and recite the pledge of allegiance.

But here’s what those kids and their teachers don’t know – the pledge of allegiance is nothing more than a marketing tool started in 1892 to sell flags to US schools.

Which begs the question: What tradition, fad or ritual can you start that will sell more of your product?


The Power of Marketing

Science can now tell us that if you have an inferior product, but your marketing is strong enough, customers will still love your product more than the superior product.

Case in point: In a blind taste test, Pepsi activated more dopamine receptors than Coca-Cola. However, once participants were told they were drinking Coke, it then became the greater dopamine producing beverage over Pepsi – even when they were lied to.

Most likely it was Coke’s marketing that was responsible.


Justine Musk on What it Takes to Become a Billionaire

Justine Musk, first wife of billionaire Elon Musk, knows a thing or two about wealth and hard work — her ex-husband is a founder of PayPal, CEO of Tesla and SpaceX, and has an estimated net worth of $12.1 billion.

She recently posted a response to a Quora thread asking the question “Will I become a billionaire if I am determined to be one and put in all the necessary work required?”

Her answer is “no,” though she says that the Quora reader is asking the wrong question altogether.

“You’re determined. So what? You haven’t been racing naked through shark-infested waters yet,” she writes. “Will you be just as determined when you wash up on some deserted island, disoriented and bloody and ragged and beaten and staring into the horizon with no sign of rescue?”

She then offers some advice:

“Shift your focus away from what you want (a billion dollars) and get deeply, intensely curious about what the world wants and needs. Ask yourself what you have the potential to offer that is so unique and compelling and helpful that no computer could replace you, no one could outsource you, no one could steal your product and make it better and then club you into oblivion (not literally). Then develop that potential. Choose one thing and become a master of it. Choose a second thing and become a master of that. When you become a master of two worlds (say, engineering and business), you can bring them together in a way that will a) introduce hot ideas to each other, so they can have idea sex and make idea babies that no one has seen before and b) create a competitive advantage because you can move between worlds, speak both languages, connect the tribes, mash the elements to spark fresh creative insight until you wake up with the epiphany that changes your life.

The world doesn’t throw a billion dollars at a person because the person wants it or works so hard they feel they deserve it. (The world does not care what you want or deserve.) The world gives you money in exchange for something it perceives to be of equal or greater value: something that transforms an aspect of the culture, reworks a familiar story or introduces a new one, alters the way people think about the category and make use of it in daily life. There is no roadmap, no blueprint for this; a lot of people will give you a lot of advice, and most of it will be bad, and a lot of it will be good and sound but you’ll have to figure out how it doesn’t apply to you because you’re coming from an unexpected angle. And you’ll be doing it alone, until you develop the charisma and credibility to attract the talent you need to come with you. Have courage. (You will need it.)

And good luck. (You’ll need that too.)”


Learning Facebook Marketing – From Facebook

Did you know? Facebook offers a whole list of free online Facebook marketing courses here:


For the Fun of It – WIFI Passwords

You work from home and WIFI is your lifeline to the world, as well as to your income.

A friend comes over and wants to use your WIFI.

“What’s your WIFI password?” they ask.

Want to have some fun?

Change your password to one of these…












And so forth. I’ve used “itsonthewall,” and had friends wandering all over the house looking for the password on the wall.

Next, I’m thinking of actually framing the words, “itsonthewall” and hanging it… on the wall. 😉

Taking this a step further, what if your password was, “YouHaveToTakeOutTheTrashFirst,” or “PayMeADollar?”

The possibilities are endless.

Which tells me one thing – I’ve got to stop dreaming up ways to mess with my friends and get back to work.


How Dropbox Went from 5,000 to 75,000 Wait-list Signups in 1 Night

In 2008, Dropbox was struggling to get people to pay attention. They were running an Adsense campaign that acquired one new $99 user for every $300 they spent. Things were looking grim, so Drew Houston and his team knew it was time to try something different.

They made a simple, 4 minute video showing how Dropbox worked. Realize, their service doesn’t sound impressive or interesting in text, so making a video to demonstrate how it functions worked wonders.

They tailored the video to their audience – in this case, it was the Digg community. They used language and content the Digg audience would appreciate, including inside references and jokes only Digg users would understand.

The video was quickly voted to the top of Digg, and by the next day they had 70,000 new signups.

Dropbox also ran an extensive campaign offering free additional space just for sharing the service with others on social media. This campaign alone resulted in 2.8 million invitations being sent in just the first 30 days.

Key takeaways – use the type of content that best illustrates what your product can do. And then tailor that content to your particular audience.