IM News Vol 2 Issue 1

By on April 3, 2018

Automatically Recycle Social Media Posts

You need a never ending social media que – but you’re busy – too busy to worry about constantly adding more content.

Enter EverQueue. You add your best articles, blog posts and photos to EverQueue. They fill the gaps in your social media marketing schedule with your EverQueue items. After they post an item, it’s recycled back into EverQue.

You get to reuse your best content to drive traffic while saving time. Increase your traffic as much as five time over by recycling your best articles, blog posts and photos. Extend the life of your content, and never run out of content again.

EverQueue is a sweet little tool for filling the gaps in your social media calendar.



One Person Drove Bitcoin from $150 to $1,000

Suspicious trading activity has led many to believe the Bitcoin markets are, at the very least, being manipulated by one or two big players.

A new paper sheds light on this activity:

“This paper identifies and analyzes the impact of suspicious trading activity on the Mt. Gox Bitcoin currency exchange, in which approximately 600,000 bitcoins (BTC) valued at $188 million were fraudulently acquired,” the researchers wrote.

“During both periods, the USD-BTC exchange rate rose by an average of four percent on days when suspicious trades took place, compared to a slight decline on days without suspicious activity.”

“Based on rigorous analysis with extensive robustness checks, the paper demonstrates that the suspicious trading activity likely caused the unprecedented spike in the USD-BTC exchange rate in late 2013, when the rate jumped from around $150 to more than $1,000 in two months.”

Ouch. If the Bitcoin market is this easy to manipulate, then buyer beware of what might happen next…



Dear Rich Bastard…

There is an urban legend that says customers on a mailing list received letters greeting them with, “Dear Rich Bastard.”

Funny thing is… it’s actually true.

Naturally, it was unintentional, but it did happen.

The company in question was trying to figure out exactly what salutation to use to address several thousand of its richest customers. In the mean time, a programmer had to insert something in the field to act as a place holder until they decided what to actually use as the generic salutation.

Most letters started out with the recipient’s actual name. But for those on the mailing list that had a corrupted name or no name at all, the placeholder name would be inserted instead.

Funny thing though… they forgot to change the temporary, “Dear Rich Bastard” to something more appropriate.

It wasn’t all bad, though. One customer who received a “Dear Rich Bastard” letter actually framed it and put it on the wall. Another customer who didn’t receive the “Rich Bastard” letter but felt he should have complained.

Imagine that complaint: “Excuse me, but I am rich and yet you didn’t call me a Rich Bastard – what’s a guy gotta do to get called names around here?”

The moral of the story might be this: When you’re sending out emails, be extra, EXTRA careful what you put in them. Never use a ‘placeholder’ that you would not want your recipients to see.

And do consider doing things out of the ordinary, if you dare. It was considered a source of pride by some to be called a “Rich Bastard,” so maybe doing something as off the wall as this might – and I emphasize MIGHT – be a good call, depending on you, your tribe and your message.

One last note, just for the fun of it: Wells Fargo EquityLine statements once made what might be an even more embarrassing mistake.

At the bottom of each statement this message was found:

“You owe your soul to the company store. Why not owe your home to Wells Fargo? An equity advantage loan can help you spend what would have been your children’s inheritance.”

Nine days later, Wells Fargo sent out apology letters to everyone on the list, stating the message did not convey the opinion of Wells Fargo Bank or its employees (even though it was clearly written by a Wells Fargo employee.)



Do Your Customers ‘Eat’ Your Emails?

Maurice Sendak, author and illustrator of Where the Wild Things Are, received what he calls the highest form of compliment by a child fan who wrote him.

“Once a little boy sent me a charming card with a little drawing on it. I loved it. I answer all my children’s letters — sometimes very hastily — but this one I lingered over.”

“I sent him a card and I drew a picture of a Wild Thing on it. I wrote, ‘Dear Jim: I loved your card.’”

“Then I got a letter back from his mother and she said, ‘Jim loved your card so much he ate it.’

That to me was one of the highest compliments I’ve ever received. He didn’t care that it was an original Maurice Sendak drawing or anything.

He saw it, he loved it, he ate it.” – Maurice Sendak


BassAckwards Marketing

Or… why every marketing technique or course you buy disagrees with every other bit of marketing advice you hear.

Okay, so you buy a course on how to generate traffic, and then you buy a second course on the same topic, except it doesn’t agree with the first one.

So you buy another book and another course and another video set and now you’re so confused you don’t know what to do.

Sound familiar?

Here’s what’s happening – you’re going about marketing BassAckwards, which is a nice way to say you’re doing it wrong.

Instead of buying lots of courses and then trying to fit them all together like pieces from different jigsaw puzzles, get a business plan first.

Decide what your business is and how it’s going to work.

Then and only then should you purchase products and services that fit your business.

Everything else? You can just ignore.

By creating your business plan first and getting the info you need second, you won’t get confused. You won’t buy products you don’t need, and you won’t waste your time learning techniques that don’t help you.

Remember, business plan first, marketing techniques and services second.