Go to your notes app and type the full bio or Instagram caption there. Then copy the text and paste it into the appropriate field on the app.
Any linebreaks you add will show up in the post. The end result is a caption that's a lot easier on the eyes and has a better chance of being read.
Then add a series of posts in your Instagram account and include a call to action like Click link in your Instagram bio
This month we’re continuing our series on how to build your own business using a lead magnet, a squeeze page, and Targeted Facebook Traffic.
First, we started with creating the perfect lead magnet that targets your audience and makes them sign onto your list.
Next, we covered exactly how to build a squeeze page or landing page that gets those visitors to say, “YES! Add me to your list NOW!”
Today in our third installment, we’re going to cover how to get as much traffic as you want from Facebook. And of course, you’re going to send this traffic to your squeeze page to build your targeted list big and fast.
Once you have learned all three of these skills, you can literally go into any market and create a list building machine in just days.
Better still, you can take it one step further and build a complete product funnel behind your lead magnet, offering a tripwire (low ticket) offer, followed by your main offer, followed by a big ticket item.
In fact, we are going to cover all of that in our final installment of the series.
This way your targeted Facebook traffic lead generation will completely pay for itself.
And once that happens, you can generate as much traffic on demand as you like without having to come out of pocket financially.
This also means you can build your list as FAST as you like, too.
Do you want a list of 1000 new subscribers this week?
Or 10,000 subscribers this month? It’s possible when you follow all four steps in this series.
So let’s get started on bringing you as much super-targeted Facebook traffic as you can possibly handle…
If you’ve been following along with the series, you should now have a lead magnet created and a squeeze page in place to capture your new leads.
The next step is traffic.
Of course, there are many ‘free’ methods of traffic generation that actually cost you a great deal of time and effort.
Which is why we like Facebook so much – you can drive as much traffic as you like, whenever you like, once you know what you’re doing.
Facebook Ad Campaign Basics:
Your ad needs to look and feel like something your audience will resonate with. Don’t put a bottle of fingernail polish in your ad if you’re targeting construction workers. Think of who you are targeting as real people, and consider what they WANT.
Things to consider:
1: Your lead magnet should be the perfect ‘present’ to your target audience.
2: Your ad copy is your invitation to get the free lead magnet. Use language that will resonate with your target market. Call out their pain points, talk about the big benefit of your free gift and really entice them with your copy.
3: Your ad image or video (your visual representation) should speak to your audience. You want to convey just how awesome your offer is in every aspect of your ad.
4: Your ad should be consistent with your squeeze page. You want to use similar visuals, similar copy and have nearly the same title as your lead magnet. If things change from the ad to the squeeze page, it will confuse people and they will click away rather than put in their email address.
5: Targeting is crucial – you’ve got to get your campaign in front of the right people. Many marketers target too broadly, or they target the wrong audience, and because of that, they don’t get the results they should.
Now we’re going to go more in-depth on each of the above 5…
The Lead Magnet, which is your gift
Just briefly reviewing what we already covered in the previous section on lead magnets – your lead magnet or free offer has to be something your target market WANTS. I know this is super obvious, but I can’t tell you how many times I see the wrong lead magnet offered to the right audience or vice-a-versa.
If your target market is overweight women over 40 years old who want to lose weight, don’t offer a lead magnet on 10 delicious chocolate cake recipes. Yes, you’re probably going to get a lot of overweight women of all ages, but who says they want to lose weight?
Instead, offer a lead magnet called, “Ladies: 5 Surprising Tips To Lose Weight Over The Age Of 40” or something along those lines. This way you are targeting your exact audience, as well as offering them exactly what they want.
Another thing to consider is this: You’re not really giving your lead magnet away. Not really. You are instead selling your lead magnet for the price of an email address. When you view it like this, you realize you need to step up your offer and make it a really good one that your prime prospects are willing to ‘buy’ with their email address.
Your ad copy
Your copy should speak to YOUR market, hit their pain points and talk about the benefit of your offer. And you’ve got to do all of this while sounding like a REAL person.
Remember that this is a SOCIAL platform where people are looking to connect with family and friends, and not to be sold to. So make sure that your copy is personal and written to speak to your market.
There is no template we can give you, because every single market is different, and every lead magnet is different. But we can tell you what all successful, targeted Facebook traffic ads have in common:
“Lose the weight forever without going hungry.”
“Transform your career without disrupting your life.”
“Find the love of your life and never be lonely again.”
Research plenty of ads for similar products to get ideas. Write as though you are talking to your prospect right there in the room. Don’t waste words. When in doubt, get a copywriter to help you.
And test. Do plenty of testing to see which copy works the best for your lead magnet to hit just the right target audience.
Your ad image or video, also known as the ‘creative’
You can use an image or a video on Facebook, so you’ve got choices.
Your image is what most people see first before they even read your copy. That’s why it needs to be the most interesting thing in your ad.
Pick something that really represents your offer and the message you’re trying to put out with your copy.
Images can be photos, cartoons, diagrams, etc. It doesn’t need to be elaborate, but it really should help to convey your message.
It’s a literal representation of the message you’re trying to relay to your audience.
You can place a line of copy on your image to very clearly show and say your message.
For example, if your line is, “Don’t bottle up your feelings” for a counseling company, then the image could be bottles that look unhappy (I’ve actually seen this one.)
If the line on your image is, “Turn your subscribers into raving fans,” then the image itself would be a group of raving fans.
You might need to hire a graphic artist to get just the right image, but it will be well worth it.
When looking for images, go to Google, type in your keyword and click images. This will show you which images are clicked on the most for the keyword, and it will give you lots of ideas.
As with the copy, be sure to test your images to see which one works best.
Consistency and congruency
Is your ad congruent with your squeeze page? Imagine your ad is red and purple and talks about going back to college.
But when people click the ad, they are taken to a squeeze page that is green and orange and talks about making money.
This isn’t congruent but it sure is confusing, which is why people will leave without filling out the squeeze page form.
Maintain consistency throughout your funnel until the person takes the action you’re seeking, which in this case is filling out that squeeze page.
And when you place an offer behind your squeeze page to monetize your entire funnel, you’ll want that to be consistent as well. (We’ll cover monetizing your squeeze funnel next month.)
Three things that must be congruent from your ad to your squeeze page are the design and imagery, the benefits you talk about, and the offer itself.
For the design, you want the same color scheme, layout, imagery, and font selection/size/color. This isn’t to say the ad and squeeze page should look exactly the same, but they should look consistent. For example, two different photos of the same woman, the same or very similar colors and the same font.
Make sure you talk about the same benefit(s) and use the same language between the ad and the squeeze page. And maintain the same offer as well. A good way to do this is to use an almost identical headline in the ad and the squeeze page.
Be consistent or you will lose people. It’s that simple. And it makes your job easier, too.
Invite the RIGHT people to get your lead magnet. The best campaign placed in front of the wrong people will fail.
Targeting broad keywords does not work well. Instead, target specifics. For example, if you type in a keyword into the Facebook ad platform and it tells you that your potential reach is 20 million people just in the United States, then you’re being far too broad. You need to get more specific and you will get much better results.
Facebook makes targeting fairly easy because they have more interest based data than anyone in the world. Facebook knows exactly what people like because it monitors everything everyone does on the platform.
Facebook not only knows what we’re doing on Facebook, but they also track what we’re doing all over the web.
And all of this is great news for us as marketers, because we can target the very best people – the ones most likely to buy – for our offers.
Facebook has 1.6 BILLION users – guaranteed, many of your future customers are on Facebook.
When you set up your Facebook campaign, you’ll get to a screen that says, “Who do you want your adverts to reach?” This is where you can get targeted Facebook traffic based on:
There are four different categories under detailed targeting:
“Interests” – this is the most powerful option when entering a new market and the place where you should start. You can choose to target people based on their interests, which may include things people share on their timelines, apps they use, pages they like and other activities on and off of Facebook.
“Behaviors and Demographics” – in some cases, depending on your market, they can be very useful. Most of this is based on third party data, and Facebook is trying to match their users with this third-party data. This is why it’s not going to be as accurate as targeting interests.
“Custom Audiences” – these are people you’ve already been in touch with. For example, you have their email addresses and you’ve uploaded the data to Facebook, or it’s a list of people who visited your website, or people who interacted with your app, etc. This is useful for retargeting people you’ve already been in touch with, which is why you won’t be using this when you first get started.
“Lookalike Audiences” – this is a way to reach new people who are likely to be interested in your business because they’re similar to your current customers. You can base your lookalike audience on things like data custom audience, conversion tracking pixel, website custom audience and so forth.
In the beginning, you’ll want to just focus on “Interests” and save the other three for later.
When it comes to targeting, research is your best friend and it’s worth your time and effort.
If you don’t learn about your target market, then you’ll never know where to find them. And that’s what your mission is going to be, is to find out where they’re ‘hiding’ within the Facebook platform.
It all comes down to specificity and being able to find the avid members of your market – the people who don’t just like your niche but LOVE it and spend money on it.
“But no one else would”
So how do you find the avid members of a market? By using the “But no one else would” trick.
For example, let’s say your niche is tennis. There are some very famous tennis players that everyone has heard of. There are tennis players that some people have heard of, and others haven’t. But only an AVID tennis fan would have heard about the more obscure players.
Frankly, I’m not a big tennis fan so I don’t know the names. But if you’re targeting avid tennis fans, then targeting by using the name of an obscure tennis pro will get you only avid tennis fans.
Crazy but true. This trick works so well, you can use it in almost any niche.
Everyone has heard of yoga.
Some people have heard of certain well-known types of yoga.
But if you target an obscure form of yoga that only avid yogis would have heard of, then you’ll have the market you’re looking for, and so on.
Think about the ‘who’ or the ‘what’ of your market, that only the most enthusiastic people in your market would know about. That’s a great interest to target. And each market can have several of these, too, not just one.
Questions to ask
Here is a list of questions that you can ask yourself concerning your campaign that I got from Digital Marketer Lab.
Keep in mind that you are asking these questions not for your business in general, but specifically for this one campaign that you are doing, this one lead magnet that you are giving away, and this one audience you are targeting.
Make a list for each one, focusing on the areas most specific to your group. In other words, if your market is fly fishing, then general sporting goods stores are far too broad, while a fly fishing magazine could be perfect.
You can do a Google search for each one, such as “Top fly fishers,” “Top fly fishing websites” “Top fly fishing organizations” and so forth.
Other research ideas:
As you can see, research is really important for finding the right people for your audience. If you get this wrong, then the rest of it doesn’t matter.
But if you get it right, you can create a campaign that will pay you for months, years and maybe even as long as you care to run it.
So now you know who to target, you’ve got your ad, your lead magnet, and your squeeze page.
Now it’s just a matter of starting your first campaign, monitoring your results and making any changes along the way that you might need.
To set up your campaign, go to Facebook’s Business Manager. Or if you don’t know how to set it up, Facebook will show you exactly what to do here: https://business.facebook.com/
From there you can click on Ads Manager or Power Editor, and again Facebook is very good about showing you exactly what to do to start and run your campaigns.
If you run into anything that doesn’t immediately make sense to you (and it’s possible, the first time you run a campaign) then Google it.
Millions of people and businesses have run Facebook ad campaigns, so I can guarantee you it’s not rocket science.
You may or may not be successful the first time out. It’s entirely possible you’ll mess up and only get a handful of subscribers.
If this happens, don’t panic because it’s all part of the learning process. Remember, every niche and every lead magnet is going to be different. Figure out what went wrong and try again. The secret – as in so many things in life – is to get up one more time than you fall down, and you will be successful.
And by the way, plenty of people have literally made MILLIONS using Facebook ad campaigns. The trick is they learned all they could and then they dove in and made it work for them, just as you will.
Next month we’re going to cover how to make these campaigns self-liquidating, in that you are earning as much or more money than you are spending to build your list.
Once you’ve got this down, there is no limit to how fast you can build your lists of prospects AND buyers.
And there’s no reason why you can’t be well on your way to a solid 5 or 6 figure income, either.
See you then!
15 Things You MUST Know to Get REAL Results
If you want the best Facebook page for your business, here’s what you need to know:
1: Don’t confuse business pages with personal profiles.
If you create a personal profile for your brand instead of a Facebook Business Page, you’re going to miss out on content creation tools, analytics and paid promotional opportunities.
Worse yet, people will have to send you a friend request before they can engage with you.
2: Don’t create a ‘professional profile’ associated with your business.
Let’s say you have a personal profile on Facebook and you want a second profile for professional reasons. This goes against Facebook’s terms of service and could get you in trouble.
3: Choose a friendly, engaging cover photo.
This cover photo takes up most of the room above the fold on your Page, so you’ll want a high-quality image that attracts and holds your visitors’ attention.
You might consider hiring a professional to create this image for you.
Keep words in the image brief and to the point.
Faces work well at holding attention, and bright colors are good, too.
4: Use a profile picture that’s easy to recognize.
It could be your logo or your headshot if you’re the face of your company.
Being recognizable is important to getting found and liked, so choose your picture carefully and then use it consistently.
5: Fill out your ‘About’ section.
This isn’t visible anymore when visitors arrive on your page, yet it’s still one of the most clicked-on items when they want more information about your business.
Put in your general description, company information, your story or whatever fits for your business.
6: Add a call-to-action button.
This is a great way to drive traffic to your website and build your list. Your call-to-action button might be to have visitors watch a video, sign up to your list and so forth.
7: Post often, but not too often.
If you don’t post for months at a time, then your business does not look professional. Heck, you don’t even appear to be in business anymore.
But if you post non-stop, you’ll likely annoy people.
It’s a matter of finding that happy medium, and that can vary from one business to another.
8: If you have the time to respond, then let fans message you privately.
It’s an awesome idea to let your customers and fans send you private messages – this can result in better customer service, fewer complaints made publicly and even more sales.
However, if you don’t have time to respond to these private messages then it might be best not to enable private messaging.
9: Monitor your page and respond to comments promptly.
You can monitor and respond to comments using the ‘notifications’ tab at the top of the page.
10: Pin important posts to the top of the page.
As you post, older posts get pushed down and buried. But there are times when you want a post to remain at the top, even after you’ve published new posts.
You can pin one post at a time and use these to promote events, offers and announcements.
11: Post visual content in your Timeline.
Photos and videos are up to 40 times more likely to get shared on social media, so take advantage of this fact and share lots of visual content.
12: Consider using live video.
People typically spend more than three times more time watching a Facebook Live video than they do a recorded video.
13: Use Facebook’s targeting tools.
You can target certain audiences with tailor-made updates. Segment by age, gender, relationship, location and so forth, and then send highly targeted messages to those groups for a greater response.
14: Promote your page. A lot.
Create an ad to promote your page, choose your target audience and choose your budget. Make sure your ad is directly targeted to your ideal customer and test.
15: Measure your success.
Dig into your page’s insights to track Facebook-specific engagement metrics. Analyze and adjust as needed.
It might all sound complicated, but you’ll quickly get the hang of everything here.
For more information on creating a Facebook Page, please visit https://www.facebook.com/business/products/pages
Every web user is familiar with Facebook; in fact, it is likely that these Facebook users are enjoying the online social interaction while expanding their network of friends in cyberspace quickly. But there is more to that today as Facebook becomes proactive with its features as time passes.
Business Strategy with Facebook
Even businesses have become tech-savvy to climb on board this dynamic social media network to gain more benefits. Understanding the dynamics of social media, businesses are flocking to Facebook to seek out their potential business leads and investors to boost bottom lines and growth.
There are millions of potential customers on Facebook which a business could tap on to convert into loyal brand ambassadors and supporters. However, there must be some diligence in tracking the changes happening within Facebook in order to enjoy the full benefits of this social network giant.
Latest Changes in Facebook
Facebook is indeed well aware of how it has become a powerhouse for businesses across the globe regardless of size and industry. The social network giant is renowned as a popular online marketing platform or hub for many businesses to venture out on greater gains and where business collaborations could be successful with the right minds and hands joined together.
This is how Facebook has dramatically changed the way businesses operate today and how they market on the web. Facebook boasts of over 2 billion users today to entice all businesses for the potential business opportunities available on this vibrant platform.
It is not surprising then that Mark Zuckerberg announced certain major changes to happen at the start of 2018. This news perk up the market with great interest and expectations, although many business owners are concerned about accommodating these changes for their benefit.
Steps to Take
Facebook offers new changes that are very holistic in creating a dynamic and vibrant online community that would ease online searches for web users. These changes attempt to assist web users in finding useful and relevant contents with more meaningful social engagements and interactions.
This would mean that web users are able to view preferred information from close connections such as their family and friends instead of being bombarded with irrelevant posts that come from media, businesses and brands. How would businesses respond to such changes to survive the intense competition in the marketplace?
Quality over Quantity
Businesses must be proactive in reacting to these changes that would affect their bottom line. They would need to focus on better quality content instead of churning out massive materials which may not be relevant to their target audiences. Quality must take over quantity to satisfy the demands of modern consumers that are highly discerning over delivered information.
Contents must be relevant and useful to be value added for a specific purpose or function. Web readers are interested to read on really juicy posts with value and meaning over hearsay and gossips on the web. This is where business content writers need to focus on materials which their target market audiences would want to receive and respond to.
Value-added contents must be entertaining, educational, inspiring and relevant to the current status of web readers.
Engagements and Interactions
Facebook offers a vibrant platform for all its users to engage and interact well. Every post could stir up the environment with hype and buzz. That would draw much attention to the brand and author.
A conversation could be triggered by the right post where thought-provoking questions could be asked and opinions sought. A successful online engagement with web users would be their proactive response in sharing their ideas, opinions and stories on the topic or issue presented.
It is easy to create a tribe of like-minded people who want to be connected to be engaged in issues shared. This is happening with Facebook Live where the platform is considered as ‘hot and happening’ in the market in cyberspace today. This platform offers the opportunity for a lot of member interaction and engagement between brands and users. Businesses that gather such reviews and feedback would be able to improve their modus operandi with the right tools and marketing strategies.
Webmasters must try to avoid sensationalized news just to get some brief attention. These are the issues which Facebook implements changes to stamp them out. Tricky posts and unprofessional tactics like clickbait try to outsmart the search algorithms on indexing and evaluations of web pages for higher rankings.
Such unauthentic engagement bait tactics could cause undue trouble to the brand and business owner. The Facebook algorithm is capable of detecting such tactics that attempt to force web users into undesired engagements. However, if the post is interesting and authentic, it would stimulate interest and attention to have good responses from readers.
Hence, it is important to have the right intention of sharing good content which makes it an authentic post from the heart that would draw others to the business shores. If the posts are dynamic, they would motivate readers to share them naturally with their own circles of influence or contacts.
Music Spices Up Life
How interesting that Facebook should team up with Universal Music Group to permit users in uploading songs in videos. This is a definite plus for web users who can now share their favorite videos freely without violations of the copyrights.
Web consumers can now enjoy music from their favorite UMG artists without guilt and spread more love and peace through music instead of illegal downloads. Now, more creativity, connectivity and new innovation via music as web users may now build their preferred social media community freely and without watching their backs on copyright infringements.
It is a delight that Facebook is being proactive in the end to its web users by offering features that would bring them together from all corners of the world in building the communities.
Facebook is proactive in developing the best of social interaction that would enhance the online experience of its web users. This is the right direction a socially responsible entity should take on in serving its fans and followers.