Category Archives for "Internet Marketing"
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Use this to create a compelling, keyword optimized category description
Imagine you grow your business, like an e-commerce site from nothing to $50,000 in monthly revenue just three months after launching. Impossible?
Actually, I’ve seen case studies that prove it can and does happen.
“But it takes a big marketing budget, right?”
Nope. If you know what you’re doing and you’re willing to put in the work, every single sale can come from free online marketing tactics.
In fact, when you learn these methods, not only can you grow your revenue quickly – you might also be able to raise significant VC funding and gain some primo customers or clients very quickly.
Here are 33 free marketing tactics to consider. Will you use them all? Not likely, unless you have some good virtual assistants to help you out (hint hint!)
Just a few of these, done properly, should see your new business growing fast and strong.
Do them all and you will grow your business and be an unstoppable powerhouse.
Lead magnet ads working for you? I’m going to use the online marketing niche as our example to explain this technique, but keep in mind this could work equally well in other niches, too.
Consider this: When people have a specific problem that’s driving them crazy, they’ll do almost anything to fix that problem NOW.
For example, a bride-to-be has an acne outbreak the day before her wedding – what wouldn’t she do to fix her problem?
A woman is in immediate danger of losing her job – what wouldn’t she do to convince her boss not to fire her?
Parents are losing their child to alcohol – what wouldn’t they do to save their child?
Their need is great and immediate. Do you think they might pay to find the solution? Of course. Do you think they would enter their email address into an opt-in form to get the solution? You bet they would!
So how do we use this knowledge in a niche such as online marketing? Simple: If you pay attention to forums and blogs, you’ll notice there’s always some sort of online marketing crisis.
For example, Google just changed how they rank websites, and now thousands of online marketers are losing tons of money. Think they might like the solution?
Paypal is suddenly seizing accounts without warning and freezing the funds. Would the account owners like an answer on how to unfreeze their accounts? Would everyone else like to know how NOT to get their accounts frozen? You bet.
Facebook just changed (fill in the blank) and now marketers are unable to (fill in the blank) or maybe they’re banned, or…
Aweber just did the unthinkable, and marketers everywhere are freaking out.
XYZ hosting site just got hacked, big time. Websites are down and backups are missing – what to do?
The list goes on and on. Keep tabs on the forums and you’ll find a new crisis every month and often every week.
As you’ve probably already guessed, your lead magnet is going to offer the solution to the latest marketing crisis. Just imagine how fast marketers will give you their email address when you have the answer they desperately want NOW.
Right about now you’re asking, “But how am I going to find the solution when they can’t?”
Good old-fashioned research, that’s how.
Go to the help sections of the websites involved in the latest crisis and find out everything you can. If possible, call the website and ask all the questions you need to ask. Hit the chatrooms and forums and glean all the helpful info that is available. If you find an expert who knows what s/he’s talking about, do a quick phone interview.
Timing is everything on this, and you have got to act fast. If the crisis hits on Monday, ideally you want your lead magnet up no later than Tuesday to take full advantage of the tsunami of new leads you’re going to get.
And by the way, when you’ve got the solution everyone is desperately looking for, what does that make you? The trusted expert and authority, that’s who. Do you think people will click your lead magnet ads and read your future emails? You bet your life they will.
Now here’s the trick to getting your squeeze page in front of as many of these marketers as possible:
Outsource people to search out forums and threads where marketers are talking about this problem. If someone is looking for help, that’s where you want a link to your solution. Have your outsourcers post a link to your squeeze page offering them the answer they seek.
Yes, it’s that easy.
Oftentimes that thread and even your post offering your lead magnet will end up on page one of Google for that particular search.
Not bad, right?
And here’s the best part – your opt-in rate will be sky high. It will almost certainly top any squeeze page you currently have.
One more thing – if you want to take this just one step further, it can blow wide open.
Get podcasters to interview you, and do guest posts on as many blogs as possible.
Think about it – this problem is all over the online marketing community. What podcaster or blog owner doesn’t want to have someone with the solution to offer their listeners and readers?
Just one post on a major blog or podcast can result in a thousand subscribers in 48 hours.
Remember to position your solution not just as the answer to the problem, but also as the way to AVOID the problem for all those who aren’t already experiencing it. This way you’ll be able to grab not only the marketers looking for a solution, but also everyone else who wants to avoid this headache.
Wealth loves speed. Now go find the latest crisis, research the solution and start building that list with Lead magnet ads.
Sure, internet traffic and leads are the goal of marketers. But a lot of marketers get so caught up in tracking their traffic stats that they forget to make the most of that traffic. Tell you what, traffic is worthless if your visitors aren’t buying what you’re selling, joining your list, or taking some other important action.
So how do you make the most of your internet traffic and leads and monetize it? First off, make sure you are indeed bringing targeted traffic to your site. And secondly, use this checklist to monetize that traffic…
Determine Your Primary Goal
The first thing you need to do is figure out the primary goal for EACH page of your website. Depending on the page, this primary goal (and monetization strategy) might involve getting your visitor to:
And so on. Be sure your primary goal is the one that will make the most of your traffic in terms of monetization.
Here are two best practices when it comes to monetizing traffic:
Design Your Site Around Your Primary Goal
Now you need to design each page around your primary goal.
Create an Exit Traffic System
Despite your best efforts, people are going to hit the back button on your site and bail out without joining your list, without buying a product, and without clicking on any ads. That doesn’t mean that they’re poor-quality visitor who’ll never buy anything from you. Instead, it could mean they just didn’t see the right offer, or they’re in a hurry, or you didn’t sufficiently persuade them to take action.
The problem is that if they leave, they’ll probably be gone for good. They’ll forget about you. So that’s why you need to stop them when they’re going out the door and put an irresistible offer in front of them.
For example, redirect your exit traffic to a highly enticing lead magnet so that you can get people on your list before they leave your site. For best results, create multiple lead magnets so that you can offer the lead magnet that is directly related to the page the visitor was viewing before they tried to leave the site.
For instance, if your visitor was reading a blog article about how to set up a Facebook ad campaign, then offer them a lead magnet (such as a report) that gives in-depth instruction and “done for you” ad templates.
TIP: Don’t know how to redirect exit traffic to another page? No problem. You can search for “exit traffic scripts” in your favorite search engine, or you can use a service such as CatchaMonkey.com.
Test and Tweak Everything
One of the best ways to monetize your internet traffic and leads is to test and track all parts of the process to find out what really works. Specifically:
Let’s wrap things up…
So there you have it – a quick and effective checklist for making the most money with your internet traffic and leads. To recap:
It’s pretty simple, but very effective! So put this plan to work for you today to start making more money from all your internet traffic and leads.
And if you are looking to jack up your Facebook Fans, watch this to learn how to Get 1000 Facebook Fans – just learn this and repeat for thousands of FB Fans. That will bring traffic on demand to your offer. Watch it now – Get 1000 Facebook Fans.
Your first CPA network approval is easier than you think. Just follow these steps.
With a CPA network, you get paid because you caused a prospect to take some sort of specific action which creates a lead or new customer for a company.
It could be as simple as joining the company’s mailing list.
Or it might be to hand over not only email, but also a phone number so the company can call them.
Some CPA offers are product trials – the prospect pays a token amount of money to try a product.
CPA offers differ from affiliate offers in that you’re harvesting leads more than making sales.
Even in the case of the trial offer, the prospect or customer is often paying just a few dollars to get a product sample.
It’s up to the company to turn that person into a real customer.
For example, you sign up to promote for a weight loss company.
For every prospect who agrees to sample the product, you get paid $20.
But the prospect only paid $7 for a one month’s supply of the product.
How does the company make their money? On the backend – if that customer continues to buy the product month after month, the company makes its profit.
The benefits of promoting CPA offers over affiliate products is that it’s generally much easier to get conversions.
For example, it’s easier to get a prospect to agree to join a list or even sample a product, than it is to actually sell them a product at full price.
To promote CPA offers, you need to join a CPA network.
And this is where it can get a little tricky.
A CPA network acts as the middleman between the company looking for new leads, and the affiliates (that’s you) bringing them those leads.
The CPA network takes care of everything like tracking, conversions, payments, support and so forth. And in return, the CPA network takes a cut of the earnings.
Now you might be thinking you’ll just bypass the CPA networks and go straight to the companies, but this is actually the hard way – especially if you are new to CPA marketing.
Most companies don’t want to deal with individual affiliates. Instead, they prefer to hand everything off to a CPA network and just receive the leads.
Most affiliates feel the same way, because CPA networks streamline the process for everyone.
And when you are accepted into a CPA network, you’ll generally have hundreds of different offers to choose from.
Join more than one CPA network and you’ll never run out of offers, even if you specialize in only one niche. Every CPA network will have different offers, different commission amounts, different payout schedules and so forth.
So how do you get accepted by a CPA network?
It’s not as easy as simply signing up. There is an application and approval process you’ll need to go through.
No, the CPA networks aren’t trying to be jerks and excluded new affiliates – not at all.
But they are trying to prevent fraud. Imagine if a new CPA affiliate gets bots to fill out the CPA offer forms – let’s say a million of them. The new affiliate is a millionaire, the CPA network has just paid out a boatload of money for bogus leads, the company who ordered the leads is mad as heck, and … well, you get the idea.
Fraud is a major problem the CPA networks must constantly guard against, which is why there is an approval process in place to try to filter out the fraudulent affiliates before they ever get started on their evil schemes.
Which is to say, the CPA networks aren’t trying to filter you out just because you’re new. They’re simply trying to eliminate fraud and keep everything legit.
If you’re new to CPA marketing, the choices of CPA networks can be almost overwhelming. But I suggest you start with one of the following three, for a couple of reasons. First, they tend to be fairly friendly towards new CPA marketers. Second, they have lots of offers to choose from and they’re trustworthy, too.
Check out their websites, pick one out and click the link to become an affiliate or publisher.
They’re going to ask you a bunch of questions, and here’s how you handle it – be honest. Remember, they’re not trying to filter out newbies, they’re trying to filter out scammers. If they catch you lying, they’ll assume you’re a scammer. Give your correct address, your real date of birth and so forth.
HINT: While it’s not required, it is helpful to have your own website to get approved. Your website should have some good content on it and not look spammy or questionable. It’s fine if your website is new.
Be honest about your CPA experience or lack of experience. If you have affiliate experience, by all means, highlight this. If you’ve purchased any CPA courses or done extensive reading about CPA marketing, tell them this.
You want to emphasize that you are 100% serious about this business.
They’re going to ask what your monthly marketing budget is. How you answer is of course up to you, but I highly recommend saying that you plan to invest $1,000 or more per month – perhaps on Facebook ads, or your advertising space of choice. Anything less than $1,000 a month and you won’t look serious.
Upload any documentation they ask for – this is simply to verify that you are indeed REAL.
In a day or two, you will receive a phone call from someone at the CPA network. They’re going to basically ask you the same questions about your experience and intentions that you answered on the application. Again, they want to verify that you are for real and not some scammer. Be friendly, be helpful and don’t get stressed out – and remember that they want to accept you. Without affiliates promoting the CPA offers, they have no business.
Now here’s a way to show just how serious you are about joining their network – don’t’ wait for them to call you. Instead, after you fill out your application and submit any documents they ask for, you call them. This tells them you are excited and ready to get to work.
Above all else, be honest, be confident and be yourself.
Even if you are a total newbie, nine times out of 10 you will get approved.
But if you’re not approved, politely call or email them and ask why you weren’t approved.
Then use this information the next time you apply to a CPA network.
Don’t stress about any of this. Even if you aren’t approved the first time, simply apply to the next CPA network and the next one after that.
It’s only a matter of time before you get into one of them, and then you can parlay your experience in that network to get into any network you want.
All it takes is that first CPA network approval to get you started on the road to becoming a CPA pro.
If you are starting a business in online marketing, I have news for you. And it is good and bad.
It’s a fact that the vast majority of the great online marketing ideas have already been thought of and executed.
Do you really think you’re going to invent the next greatest thing?
Maybe the social media platform that puts Facebook in its grave?
Or the marketing course that makes everyone else throw up their hands and go home?
Or maybe the dating app that makes all the other ones shut down?
Sorry, but the odds of that are about as good as getting hit by lightning twice.
Mind you, I’m not saying it couldn’t happen. I’m just saying it’s not likely.
But here’s the good news – you don’t have to invent something radically new that changes the world as we know it.
You don’t even have to have an idea no one else has thought of before.
The smart marketer knows that you can take the best ideas out there and re-use them to make them new again.
Now before you get in a tizzy, let me say this: It’s not unethical to repackage information or use someone else’s marketing techniques, as long as you change it.
Obviously, you’re not going to just rip something off and do exactly what’s been done, or use exactly the same copy, the same product, etc.
No sir. You’re not going to rip anybody off.
But the fact is, the best ideas have already been used. But there is no reason why you can’t make them your own.
Walk into a bookstore, go to the non-fiction section and you will find hundreds of books that have basically the same information as thousands of books that came before them.
Yet these books are selling.
Why? Because the authors put their own unique spin on the information.
Let me use a cake recipe to illustrate: Let’s say you want to sell your own cake recipe. Are you going to start with a whole new list of ingredients that no one has ever put in a cake before?
For example, “To bake this cake, you’ll need 2 cups of chopped chicken, a package of onion soup, 6 fresh catnip leaves, one half cup of coffee, 12 dill pickles, 2 boiled eggs, a pound of potato peels…”
You get the idea.
Of course, you’re going to start with flour, sugar, butter, baking soda or baking powder, etc.
You’re going to use the exact same basic ingredients that a million chefs and cooks have used before you.
But you’re going to put your own twist on your recipe.
Maybe you add maraschino cherries and cinnamon. Or peppermint extract and dark chocolate. Or blueberries and lemon juice.
It’s still a cake recipe, and it’s not all that different from other cake recipes, except that you put your own twist on it.
Stop trying to come up with a world-shattering idea and simply look around at what’s working and what resonates with you.
Take that information and make it your own.
And then teach what you learned.
It’s so simple, and you don’t need an amazing idea.
Now here’s where a lot of people get bogged down – they think it’s unethical to take information they got elsewhere and make it their own.
So let’s put some context on this…
You go to college for 4 years. For this privilege, you pay a great deal of money. Professors and textbooks teach you a whole lot of knowledge that THEY DID NOT THINK OF FIRST.
That’s right – it’s what you might call regurgitated info, in that other people discovered it, came up with it and so forth.
But they are getting paid to teach it to you anyway.
Then what happens?
You go out and get a job, where you use this same information. And you get PAID for it, too.
So now then, here’s your question: How is this any different from taking information that’s already available, putting your own unique spin on it, and selling that same information?
You are doing the same thing the professors and the college are doing. And you’re doing the same thing anyone who gets a job and uses this info in their job is doing.
You’re just doing it online.
Now then – feel better?
Because for many of you, I have just removed your very last excuse for not making your own product.
Assuming you already have your niche picked out, go find your very favorite products in that niche. Study them. Learn all you can. Put the information to work in your business or your life.
And then make your own product with your own unique personality and skill set and you will be starting a business in online marketing.
I can almost guarantee it’ll be a smash success, and you don’t even have to invent the wheel to do it.
Not all online sales closing techniques convert well with online sales pages, but these do…
But if your business is like mine, most of it’s online…not all of it.
So, we need to be good at all the closing techniques.
And if you’re like me, you’re a lot more comfortable with some techniques than others.
But before we get to those, why do you need closing techniques when making sales?
One word: Objections.
Brian Tracy, arguably the finest sales trainer in the world, says,
“The fact is that objections are good. Objections indicate interest. Successful sales have twice as many objections as unsuccessful sales.”
Unfortunately, objections feel like rejection to a lot of folks who don’t like to sell. That was me. For a few years, sales was an area that scared me to death.
It felt a lot like being on a stage with immense pressure to perform.
Sales as Service!
Flipping the script though, as Tracy has done in his comment above, encourages even the non-salesperson to provide the best service to the prospect.
If the salesperson understands that service is ultimately their job, they not only have permission, but a duty to help people solve their problems – in exchange for money.
Closing techniques are not sneaky tactics to separate the buyer from his wallet, but persuasive tactics to get prospects to take action on something they already want and need, and to move toward that solution.
Sometimes, they’re not ready, but waiting only makes their situation worse. That’s where the right closing technique can help them take action – and hopefully implement that solution to make the necessary changes.
Closing in sales letters – especially online – presents a special problem.
We can’t be face-to-face to establish the physical rapport. Online business people struggle with that as evidenced by the rapid adoption of video on-camera sales letters.
So, we rely on closing techniques proven to work online.
Below, we review the top 10 sales closing techniques used by the most successful online marketers.
One or all of these may work for you. You may think none of them will work because your niche is “special”.
Nonsense. I used to say that too. The truth was simpler: I was afraid to ask for the sale.
My love of staying in business (which means making money) was greater than my fear of asking for a sale, so that’s finally gone. (If you’re in my community, you may have noticed that.)
Let’s review the top ten closing techniques below.
Closing techniques proven to work online
This is commonly known as a pricing panel. The prospect feels like he is making a choice between three products or three service levels when in reality, she will pick the one the owner wants 90% of the time.
Usually, the panels are set up like this:
Of course, the middle one is the one the seller wants nearly everyone to buy.
Cost of Inaction Close (COI)
Hat tip to Alex Mandossian for this tip. He advises coaching students and clients to focus on COI, not ROI when presenting options to prospects.
But ROI – return on investment – is inherently positive. It will give prospects the feeling of hope and possibilities, right?
That may be true, but COI – cost of inaction – triggers the more powerful emotion driver – fear of missing out (FOMO).
Cost of Inaction needs to be spelled out: Here’s what’s going to happen if you DON’T take advantage of this today.
A great analogy is wanting to play the piano for 10 years, but never taking lessons. To continue to do what you’ve done is get what you’ve got. Still won’t be able to play the piano in 10 more years.
It’s totally emotional and psychological, but works like gangbusters.
FOMO will show up quite a bit in these closing techniques as the primary driver, but let’s just say it taps into that dark place we all go when we feel like someone else is getting a better deal.
Many, many online marketers love this closing technique because it’s very tangible, and works like nothing else if…
…you enforce your deadlines.
A good countdown timer like Simple Countdown Creator allows marketers to schedule promotions and automations to ensure that the deadlines and sales actions happen as advertised.
Prospects and customers get accustomed to purchasing your products before the deadline because the deal will be gone after the deadline.
There are a couple of types of deadlines:
The issue with deadlines and timers (other than enforcement) is getting the timing right. Sales over a period of time have a predictable pattern with a spike in the beginning, a lull in the middle, and a massive spike at the end.
Often, the final spike as the deadline closes in can be 70-90 percent of sales.
So, the seller has two choices:
Some techniques for that are:
And others, of course.
The big driver behind deadlines is intense scarcity and more FOMO.
Online marketers love the demonstration close.
And why not? It’s a classic.
It’s worked at the department store makeup counter for years.
Vacuum salesmen terrified a lot of homeowners by dumping dirt in the carpet to demonstrate how powerful their machine was often wowing the residents.
My favorite was the Rainbow Vacuum salesman who came to the house when I was a kid and demonstrated to my fastidious mother how dirty her carpet was by demonstrating how great the water-filled vacuum was. She was mortified to see the mud in the container swirling as he vacuumed. We bought the Rainbow Vacuum.
We use the demonstration close often on a bridge page to pre-sell our viewers on software or training programs.
Getting a customer to do a quick demo showing the power of the solution with real results helps prospects see how a “real person” has used the solution and easily translates the possibilities for themselves. That’s the Holy Grail of the demonstration close, and it has been mastered by the QVC folks.
It makes the close a simple process of revealing the price, the value and the buy button.
This is a very popular closing technique, but often forgotten.
Tell prospects EXACTLY what to do.
By showing the prospects a step-by-step process, you’re walking them through the process of buying. And you’re also setting the expectations, reducing the fear of the unknown and removing the hesitation.
Often, this takes the form of:
Step 1 – Click on the button
Step 2 – Input your Name, eMail and Address
Step 3 – Enter your credit card information
Step 4 – Click Submit
Step 5 – Watch your email inbox for delivery of the product…
As you’re demonstrating this process, the prospect is often taking the action steps and following along – making the purchase.
I was just like you.
I had the same problem as you.
I understand completely how you feel.
I almost went bankrupt when that happened to me.
All of those are examples of statements that prospects may identify with.
The empathy close is necessary in nearly every sales presentation. If you don’t identify with the prospect, they seldom become your customer because they don’t trust or relate to you.
With an empathy close, you identify, relate, and trust the prospect first because you understand their problem.
Everyone wants to be special.
And your prospects are special, of course, but you can point out exactly how special they are.
“Only a few people will take action on this because most people are afraid to change their lives. But that’s not you. You are a special kind of person who sees the possibilities, imagines the future, and makes it happen. That’s why you’re one of the very few that will take action on this. And it’s why we only want to work people like you in our private group…”
You get the drift.
Another way to do this is to tell people who this product is NOT for. For example, we have an exclusive live event coming up in October.
There are only 50 seats available.
And it’s limited to people in our 200 or 300 groups. In other words, you have to have a business up, making some sales, and serious about your niche.
If you don’t have a business established yet, this is not for you.
That’s an exclusivity close.
Money Talks Close
With this close, the marketer demonstrates the cost of the problem. It can be tallied up in a spreadsheet-like table.
The prospect can see the numbers and understand the cost of the problem.
If the numbers are correct, the prospect will agree with the cost of the problem.
Then, you propose a solution that will reduce the cost of that problem.
Take Away Close
This is exactly what it sounds like. And it’s incredibly effective.
As the process is revealed, the offer is amended to remove something you’d previously given. In other words, your bonus or extra feature will be removed if you don’t close now.
For example, if you’re selling software online, you may offer 6 extra months of upgrades if they purchase now. If they come back to the site tomorrow, the 6 extra months is gone.
You’ve taken it away.
This takes advantage of the fear of missing out effect so well, it’s almost painful to the prospect, which is exactly what you want…
Are prospects going to believe what you say about the effectiveness of your product solution?
Or are they more likely to believe someone who has used it, and gotten rave results.
Of course, they can more easily believe the testimonials because they appear more impartial.
That’s the beauty of testimonials.
And testimonials can be the element that moves the visitor from prospect to buyer.
These are the top 10 online closing techniques.
And we’ve only scratched the surface.
Any businessperson will want to master these closing techniques and more if they want to make more money. The great thing about an online business is that you can test which work best with your people easily.