Category Archives for "IM News"

IM News Vol 4 Issue 2 Resources, Tips to Help you Make More Sales

I put together some killer stuff for you here.  News and resources to help improve your marketing results, and of course, make more sales, right?  Check them out. If you need anything, let me know.

 

Best Free Photo Resource?

This website has a ton of free photos you can use in your marketing. Check the licenses – most are unrestricted and even allow you to use them in paid products, on your website and so forth.

https://unsplash.com/

 

All Design Tools in One Place

Youzign is an easy to use design app that lets you create any design you need, including social media graphics, ebook covers, blog graphics, business cards, flyers, coupons, memes, infographics and more.

https://youzign.com/

 

New Public Domain Works

On January 1, 2019, all works published in 1923 enter the public domain.

This is the first public domain entrance of copyrighted material in 20 years!

The reason we haven’t seen new public domain material in 20 years is because the copy right law changed in 1998, extending protections an additional 20 years. This basically paused new public domain material for two decades.

But now, on the first of each year, you will be able to use public domain material from 75 years prior as your own – including using it for profit.

For example, next year you can take works published in 1923 and sell them yourself, either in their original form or modified.

Mind you, we’re not offering legal advice here. If you have any doubts, concerns or questions about this, do your own research and consult your own lawyer.

 

Record Skype Calls

‘Pamela for Skype’ is a free, fast and easy to use tool for recording your Skype audio and video.

http://www.pamela.biz/en/

 

Make Videos Like the Pros

This is an all-in-one video creator to quickly make high-quality videos. Boost your conversions, increase your sales, and spend less time doing it.

http://www.videomakerfx.com/

Now that you can make a video, what are you going to do with them?  Well, I hooked you up with No Cost video course on how to become an influencer in your market with videos.

http://NetIncomeNOW.vidmarketingmasterclass.com/

 

Customer’s 2018 Choice for Online Meetings

Hold online meetings, collaboration-enabled online conference rooms, video webinars and more. Handles up to 500 video participants and 10,000 viewers.

https://zoom.us/

 

World Class Security for Your Files

Keep your computer (and your income) safe with online backup and file sync for your home or business, 100% automatically.

https://mozy.com/product/mozy/personal

 

Online Scheduling Assistant

Clients can view your real-time availability and self-book their own appointments, as well as paying you online, rescheduling with a click and more.

https://acuityscheduling.com/

 

Get People Talking About Your Site

A quick and easy way to get your blog posts some quick links with a human-powered social bookmarking service.

http://socialadr.com/

 

Email Marketing Funnels Done for You

If you don’t want to hassle with the tech work of setting up email marketing funnels, you can test drive this software and service for just a buck.

https://snapmailpro.com/

 

Sneaky Way to Get More Likes on Facebook…

…and also twitter retweets and Google+. Earn credits for what you’re already doing, then use those credits to get your stuff shared by other members. These are real people who can choose what they share – not bots.

http://www.justretweet.com/

 

Edit Graphics Quickly

Photo editor, design maker, touch up artist, collage maker and other fun stuff to make super cool graphics that get clicked and shared.

https://www.picmonkey.com/

 

10 Psychological Tricks to Boost Your Website’s Sales

Just a tiny little thing is often all that is needed to get a wavering customer to purchase.

https://www.entrepreneur.com/article/314741

 

How Blockchain Could Change Digital Marketing Forever

Could the technology behind Bitcoin change the way you do online business?

https://blog.hubspot.com/marketing/blockchain-could-change-digital-marketing

 

$0 to $1,000 in a Day…

…The Marketing Method You Must Use to Grab People’s Attention.

This video highlights a great idea on niching down to a passion and repurposing a product to sell it like crazy.

https://www.entrepreneur.com/video/314538

Also check out The Traffic Secret to Turn Your Visitors into Customers:

https://www.entrepreneur.com/video/314539

 

4 Reasons Why people Stop Reading Before the End of a Page

Ever read something like this on a website?

“Always striving for excellence, from our very inception, a visionary, vigilant, and flexible approach has ensured that we are awake to the exciting possibilities science and technology allow, so that we can offer you beautiful, precise, and high-quality hardwood floors.”

Huh?

Copy like that is a great way to LOSE customers. Here’s what to do instead:

https://www.copyblogger.com/why-people-stop-reading/

 

5 Ways to Improve Your Email Marketing with Gamification

Gamification is a lesser-used but highly effective tactic for engaging email subscribers.

https://econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/

 

3 Myths Stopping You from Making More Sales on Amazon

You might be looking at things like ratings and shelf space all wrong.

https://marketingland.com/the-myths-that-keep-you-from-winning-on-amazon-242450

 

Why Facebook Chatbots Could be Your Best Online Marketing Friend

Imagine using a chatbot to talk to your prospects for you. Sci-Fi? Or present-day reality?

http://NetIncomeNOW.messengermarketingguide.com/

https://www.entrepreneur.com/video/314870

 

4 Email Templates that Generated $100,000 in 30 Days

HubSpot columnist Matthew Scott shares four email templates that helped HubSpot generate $100,000 in 30 days.

https://blog.hubspot.com/sales/100k-email-templates-follow-up

 

 

How to Handle Angry Customers

Shopify shares 7 ways to handle your customers when they’re upset with you, your product or your service – even when there is no easy answer.

https://www.shopify.com/blog/helping-upset-customers

 

The Goal-Based Approach to Domain Selection

VIDEO: The MOZ team says, “Choosing a domain is a big deal, and there’s a lot that goes into it. Two essential questions to ask to guide your decision-making: What are my goals, and what’s best for my users?

https://moz.com/blog/goal-based-domain-selection

 

Dan Kennedy: Increasing Marketing Response Rates

Most marketers’ failures and disappointments result from giving confusing directions or no directions at all. Confused or uncertain consumers do nothing. And people rarely buy anything of consequence without being asked.

Here’s how to clearly tell your customers how to buy your products in a way that makes them take action.

https://www.entrepreneur.com/article/313316

 

Email Marketing is Dying, Right?

Ummm…. No. Not even close.

Consider these stats:

  • Messages are five times more likely to be read via email than on Facebook. -Radicati
  • Email acquires 40 times more new customers than Twitter or Facebook -McKinsey
  • Your content will be shared with your email followers three times more than any other visitors. -QuickSprout
  • 92% of all adults online use email, and 61% use it on any given day. –Pew Research
  • Targeted and segmented emails account for generating 58% of all revenues. –DMA
  • Email open rates are highest when a company sends two emails monthly. –Database Marketing Institute

Read more here:

https://readwrite.com/2018/06/13/why-i-choose-email-marketing-for-best-roi/

 

 

3 Trending Marketing Tactics in 2019

We’re a quarter through the year – time to catch up on the latest trends that may be affecting our business:

https://www.entrepreneur.com/article/314922

IM News Volume 4 Issue 1

Check out these curated links to info, guides and apps that can help you make more in your business.  I bet there is a  story or two below from which you will benefit.  At least it will keep you up to date on what is available.

Social Mention

Without a way to automate and streamline the process, monitoring your social media presence can be a challenge. Enter Social Mention, a program that enables you to monitor four major metrics: Reach, Passion, Strength and Sentiment.

http://www.socialmention.com/

 

Addict-o-matic

Creating a buzz around your products or brand is vital, but how do you monitor your influence? And how do you keep tabs on your competitors? The totally customizable and sortable Addict-o-matic monitors searches of sites such as YouTube, Twitter, Google and Bing and then sends you the results.

http://addictomatic.com/

 

Qzzr

Do you need to create shareable content on social media that will consistently drive new traffic to your landing pages and websites? Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics to send out via social media.

https://www.qzzr.com/

 

Google Alerts vs Talkwalker

You might still like Google Alerts for reviewing mentions of your brand, campaign hashtags or competitor names by entering keywords. And it is still widely used. However, it’s mainly based on analysis of sites and misses out on social media mentions.

To help with this, you might try the free Talkwalker Alerts service. Talkwalker’s Free social search also monitors mentions of your brand, hashtags and competitors on social media.

https://www.google.com/alerts

https://www.talkwalker.com/alerts

 

Right Relevance

Use this tool to find both publishers and influencers.

https://www.rightrelevance.com/search/influencers

 

Find Out How the Instagram Algorithm Works in 2018

With its rising customer base, Instagram has become the choice of brands when it comes to social media marketing. It helps you reach out to millions in multiple ways whether you choose to work on ads or with the influencers.

Buffer contributor Alfred Lua says, “Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works.

https://blog.bufferapp.com/instagram-feed-algorithm

 

 

Shopify Shares 7 Ways to Handle Upset Customers

Keeping your customers happy is the best way to grow your sales. Happy customers spread a positive word about your brand and help you expand your reach.

But it’s difficult to manage customers when they have a bad experience with your product and services.

That’s why Shopify columnist Sarah Chambers has shared seven ways to handle your customers when they are upset.

https://www.shopify.com/blog/helping-upset-customers

 

7 Studies Explain Use of Color Psychology to Reinforce Brand Identity

Colors play pivotal role in the branding process. Which colors spark interest? Engagement? A feeling of security? Trust? And finally conversion?

And in the long term, color becomes the identity of your brand’s logo and brand itself, which is why you’ve got to choose wisely from the start.

E-consultancy columnist Lizzy Hillier has shared seven brand examples to explain how the correct use of colors reinforces brand identity.

https://econsultancy.com/blog/70060-how-brands-use-colour-psychology-to-reinforce-their-identities/

 

Hubspot Shares 4 Email Templates that Generated $100,000 in 30 Days

Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game.

HubSpot columnist Matthew Scott has shared four email templates that helped HubSpot generate $100,000 in 30 days.

Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.

But we had limited time AND money. So, we had to come up with a different solution. As a result, our total revenue increased by 215% since we started sending these templates.”

Here’s how we did it:

https://blog.hubspot.com/sales/100k-email-templates-follow-up

 

Forbes Shares 5 Marketing Trends For 2019

Forbes contributor John Hall has shared five marketing trends to watch in 2019.

Hall says, “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.

Here are some midyear thoughts about what you need to keep an eye out for in 2019:

https://www.forbes.com/sites/johnhall/2018/06/17/5-marketing-trends-to-pay-attention-to-in-2019

 

Eight-Step Guide To Creating An Effective Sales Funnel

ReadWrite columnist Frank Landman has shared an eight-step guide to creating a sales funnel that can help marketers make more profit.

Landman says, “Your sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are.

https://readwrite.com/2018/06/18/how-to-build-a-proper-sales-funnel-and-recover-vanishing-profits/

 

6 Strategies to Improve Your Facebook Ad Performance

Facebook advertising is seen as one of the most cost-effective marketing tactics, as well as an easy way to reach larger audiences. And the right Facebook ad – when properly targeted – can make your ROI grow.

Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance.

https://www.entrepreneur.com/article/314685

 

Improve Your Online Sales with These 10 Psychological Tricks

Psychology plays a major role in the marketing process. Doing (and saying) the right things to target and influence your customers makes all the difference in whether or not they will buy your products.

Entrepreneur contributor John Rampton has shared ten psychological triggers that can help you improve your website’s sales.

https://www.entrepreneur.com/article/314741

 

MOZ Shares 8-Point Checklist for Debugging Technical SEO Problems

Managing SEO on your own is a big challenge. You need to keep close tabs on the search engine algorithm changes to cope with the current trends, and then act accordingly.

To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an 8-point checklist for debugging technical SEO problems.

https://moz.com/blog/checklist-strange-technical-seo-problems

 

Improve Your Email Marketing with Gamification

Customer engagement is a goal of brands and marketers because it leads to the sales process. Email marketing is the most effective at getting the sale. And when you combine gamification for engagement with email marketing, surprising things can happen.

E-consultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing along with examples to illustrate.

Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification.”

https://econsultancy.com/blog/70105-five-benefits-of-using-gamification-in-email-marketing-with-examples/

 

Strategies to Find Out If You are Marked for Negative SEO

If your site rankings are drowning and you feel that you have been hit by negative SEO, Search Engine Land columnist Joe Sinkwitz has shared some insights that might prove useful.

Sinkwitz says, “Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?” Here’s how to find out:

https://searchengineland.com/how-to-determine-if-youve-been-hit-by-negative-seo-299891

 

Why Facebook Chatbots Could Be Your Best Friend in Online Marketing

In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other marketing endeavors. The ability to use chatbots with Facebook Messenger is a unique benefit companies can use to grow their businesses.

https://www.entrepreneur.com/video/314870

 

How to Craft Question Headlines that Don’t Flop 

Copyblogger’s Stefanie Flexman has shared four ways to create question headlines that can attract more visitors to your blog.

Flexman says, “There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content with a headline that doesn’t do it justice.”

Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader.

https://www.copyblogger.com/craft-question-headlines/

IM News Vol 3 Issue 1

internet marketing

Be Careful What You Share on Facebook

Facebook is now banning Pages that share fake news from buying ads. If you repeatedly post links flagged as fake by third party fact-checkers, you’ll be blocked from buying ads until you stop sharing those posts.

http://marketingland.com/facebook-bans-pages-sharing-fake-news-buying-ads-222740

 

 

How to Find Affordable Influencers to Rocket Your Sales

Social media is chock full of countless bargain-rate influencers, ready to send you traffic.

https://www.entrepreneur.com/article/294116

 

 

MUST READ: How to Write Email Subject Lines Like a Pro

And five lists you really should be on. Subject line examples:

“I’m so good with Asian Moms”

“You’ll think I’m crazy”

“Make them do a double take”

“How to stop torturing yourself”

“Here’s what I wish someone had told me sooner…”

http://www.huffingtonpost.com/entry/how-to-write-email-subjec_b_9466632.html

 

 

Should You be Advertising on Yelp?

Maybe… Yelp is introducing custom (local) audiences for national advertisers.

http://marketingland.com/yelp-introduces-custom-local-audiences-national-advertisers-223072

Google Rolls Out ‘Landing Page’ Assessment Tool

These reports will enable marketers to identify and prioritize which URLs need to be fixed. For example, if a page is driving a lot of clicks on the desktop but is not mobile-friendly, it needs to be addressed.

http://searchengineland.com/google-rolls-previously-announced-landing-pages-mobile-assessment-tool-281356

 

 

Tested Advertising Strategies from The Man Himself – Robert Collier

If you’re serious, do me a favor and discover how you can move your readers to action. (Hint: I used 3.5 of the strategies is that previous sentence.)

https://www.entrepreneur.com/article/298864

 

 

3 Popular Social Media ‘Hacks’

The pros, the cons and the risks. Hack #1 – should you be buying ‘Likes?’

http://www.socialmediatoday.com/social-business/3-popular-social-media-hacks-pros-cons-and-risks

 

How to Use Emotion to Create Your Own Advocates

Can you give your brand a competitive advantage simply by using emotion the right way? Yes – in fact, you might generate 6 times your current revenue.

http://marketingland.com/emotion-crucial-create-brand-advocates-can-222290

 

Google Sending Violation Notices to Site Owners

Here’s what to do if you get a “Violating Ad Experiences” notice…

http://www.thesempost.com/google-sends-violating-ad-experiences-notices-site-owners/

 

 

“3 Reasons I Deleted Your Cold Outreach Email”

If you’re trying to reach out but not getting a response, this might be why…

http://marketingland.com/3-reasons-deleted-cold-outreach-email-222090

 

 

Homepage Not Converting?

Maybe it’s because of one of these often ignored 6 elements:

https://blog.kissmetrics.com/homepages-rarely-convert/

 

 

Ex Saturday Night Live Writer Improves Your Storytelling

Here’s how to spend 5 minutes a day learning to improve your storytelling, straight from a Saturday Night Live writer who clearly knows his comedy.

http://contentmarketinginstitute.com/2017/08/writer-improve-storytelling/

 

 

Are You Doing SEO for Local Biz?

Then maybe it’s time to drop the location modifiers such as “near me.” Here’s why:

http://marketingland.com/google-says-dont-need-no-stinking-location-modifiers-222924

 

 

7 Ways to Boost the Performance of Your Confirmation Emails

Confirmation emails have approximately 5 times the open rate of bulk mailings – here’s how to make the most of them.

I love #6, ‘Surprise and Delight.’

http://www.socialmediatoday.com/smt-influencer/7-ways-help-boost-performance-your-confirmation-emails

 

 

PayPal Announces New Cash Back Mastercard

Could this encourage your customers to buy more from you? Or maybe you would like 2% cashback on your purchases as well.

https://smallbiztrends.com/2017/09/paypal-mastercard-cash-back.html

 

 

10 Laws of Social Media Marketing

Break these and you’ll be ignored, or worse.

https://www.entrepreneur.com/article/218160

 

 

Google Adds Autoplay Video Preview Clips to Search Results

These are 6 second clips taken from videos, played without sound. This is yet another reason to be using video in your marketing…

http://www.thesempost.com/google-adds-autoplay-video-search-results/

 

 

Microsites are Ideal for SEO, Right?

Well, maybe not. They can actually create unnecessary headaches when you’re performing SEO.

http://marketingland.com/microsites-arent-always-ideal-seo-223035

 

11 Cyber Security Questions Every Small Business Should Ask

Here’s a great infographic that illustrates some of the pitfalls that are best avoided.

https://smallbiztrends.com/2017/08/cyber-security-questions-small-business.html

 

 

5 Ways Words Can Destroy Your Marketing Messages

As Steve Martin used to say, “Some people have a way with words, and other people… not have way.”

Here are copywriting tips to improve your marketing and ensure you don’t lose sales simply because you said the wrong thing.

https://www.entrepreneur.com/article/298766

IM News Vol 2 Issue 7

IM News

Facebook Bans Advertisers, Pages That Disguise Links Violating Its Rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or ‘cloaked,’ links that breach its policies.

http://marketingland.com/facebook-bans-advertisers-pages-disguise-links-violating-rules-221442

 

 

How Soft Calls to Action Can Save Your B2B Campaigns

Hard or soft? Here are three examples of soft-sell call-to-actions that can actually work better at getting leads in your funnel.

http://marketingland.com/soft-call-actions-will-save-b2b-campaigns-221105

 

5 Digital Marketing Trends Your Business Needs to Try

Are you keeping up with new trends as well as your competition does? Here’s how to outrun them, out-maneuver them and use new tech to make more sales:

https://www.entrepreneur.com/article/297747

 

9 Business Ideas Under $1,000 You Can Run from Anywhere

Need extra money while your main online business gets up and running? Try one of these…

https://www.entrepreneur.com/slideshow/278996#0

 

8 Mistakes Site Owners Make when Creating their ‘About Us’ Page

Are you making it all about YOU? Surprisingly, it’s not about you – it’s about your customer – even when you’re talking about you. Confused? You won’t be…

https://www.entrepreneur.com/article/297974

 

 

10 Fatal Social Media Mistakes You CANNOT Afford to Make

Too many platforms, ignoring your key followers, ignoring the data and copying others… these are just 4 of the social media blunders being committed every minute of the day. And I guarantee you’re guilty of at least one of these marketing mistakes right now…

https://www.entrepreneur.com/article/298388

 

How to Find Your Competitor’s Backlinks

Create and export a list of your competitor’s backlinks that you can use for targeting activities.

https://moz.com/blog/find-competitor-backlinks-next-level

 

11 Lessons Learned from Failed Link Building Campaigns

Sometimes you can learn even more from what failed than from what succeeded. And with over 800 content campaigns under their belt, these folks know what they’re talking about.

https://moz.com/blog/lessons-from-failed-link-building

 

 

Offliners: 45 Local SEO Pitfalls & How to Avoid Them

Help your clients beat the odds, get customers and make their business a success:

https://moz.com/blog/45-local-seo-pitfalls

 

Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store

The Custom Audiences option enables you to target ads at people who’ve visited your site:

http://www.socialmediatoday.com/social-business/facebooks-testing-new-way-target-ads-people-whove-visited-your-store

 

How to Easily Turn Blog Posts Into Videos

 

This partially automated tool turns your blog posts into shareable social media video.

http://www.socialmediaexaminer.com/turn-blog-posts-into-videos-how-to/

 

How Audiences Respond to Podcasts: New Research

 

Thinking of starting a podcast? Already have one and you wonder what your audience thinks? Stop flying blind and find out what’s really happening when your listeners tune in to your podcast.

http://www.socialmediaexaminer.com/podcast-audience-research/

 

 

 

How to Grow Your Facebook Following: A 6-Step Plan

 

Looking for new ways to grow your Facebook audience? How about targeting prospects by interests related to your product? Here’s how to grow a specialized audience for your business in six steps:

http://www.socialmediaexaminer.com/facebook-grow-following-6-step-plan/

 

Facebook’s Original Video is Something Publishers are Actually Excited About

‘Watch’ is something different. Facebook’s new original video program features TV-like shows made by media companies. Perhaps most importantly, the shows are showcased in a brand new section of the social network.

That’s enough to convince publishers, who have spent years contorting to fit into Facebook’s plans, that ‘Watch’ could be big.

http://mashable.com/2017/08/12/facebook-watch-original-video-publishers-pitchfork/

 

Facebook Now has Technology for Manipulating Live Videos

Fake news; it’s a big deal on Facebook, and we might just be getting more of it in the form of videos.

Facebook recently bought a startup with an expertise in video manipulation. The German-based startup Fayteq has software that is able to remove or add objects in videos, even live ones, and add effects to them.

http://mashable.com/2017/08/11/facebook-fayteq-video-manipulation-fake-news/

 

 

 

7 Windows Maintenance Mistakes You Should Never make

Every Windows user knows that you need to perform regular maintenance to keep your computer running smoothly. But what needs to be done has changed with recent versions, especially with Windows 10.

http://www.makeuseof.com/tag/windows-maintenance-mistakes/

 

Dropbox’s CEO Was Late…

…to a companywide meeting on punctuality. What followed wasn’t pretty.

https://www.inc.com/video/drew-houston/how-dropboxs-ceo-learned-an-embarrassing-lesson-on-leadership.html

 

437 Digital Marketers went Head-to-head with a Conversion-Predicting Machine – Who Reigns Supreme?

To fear or not to fear the machine, that is the question.

https://unbounce.com/conversion-rate-optimization/machine-vs-marketer-ai-machine-learning/

IM News Vol2 Issue 6

What Time is Best on Reddit?

If you’re posting to Reddit, there are better and worse times.

Unfortunately, it’s not black and white, but there does seem to be a window around 6 to 10 am Central Time that works well at grabbing eyeballs…

http://maxcandocia.com/article/2017/Jul/29/what-time-to-post-to-reddit/

 

How to Start a YouTube Channel

Still don’t have your own YouTube channel? No worries. Here’s a primer on exactly how to set up your channel and customize it to your own needs in just a few minutes…

https://www.entrepreneur.com/article/229284

 

Giving Up…

…on your dreams is more painful than the worst-case scenario. Think about it.

 

12 Chrome Extensions Pretty Much Guaranteed to Improve Your Inbox

Send an email later? Automate follow-up? Avoid your inbox altogether? You bet!

http://mashable.com/2017/08/03/chrome-extensions-help-email-inbox/

 

Do You Realize…

… Chic-fil-a’s entire marketing strategy is based around cows pleading for their lives?

If you don’t have a Chic-fil-a in your part of the world, it’s a chicken restaurant chain that advertises by having cows ask you to eat more chicken – instead of them.

I’m not sure what the marketing takeaway is on this… but it obviously works.

 

Orville Redenbacher’s Marketing Debacle

In 1970, Orville Redenbacher paid a marketing firm $13,000 to find a name for his fledgling popcorn company. Their advice? Call it, “Orville Redenbacher’s” and put his picture on the label.

His mother could have told him that.

Trying to find the right name for your company?

Send me $13,000 and your name, and I will give you the perfect business or product name… 😉

 

How Adding One Word Triples Price

If a bakery sells a small, fancy cake, it might cost $30.

But if that same cake is for a WEDDING, then the price is more likely to be $100.

The only difference? The word “wedding.”

Do you sell business marketing courses?

Relabel them, “Dental Marketing,” “Chiropractic Marketing,” “Accountant Marketing,” etc. You might need to change a few things inside your courses, but 95% of the content will stay the same.

And you can charge three times as much.

How to Sell Stuff U.S. Style

In every school across the United States, children stand each morning and recite the pledge of allegiance.

But here’s what those kids and their teachers don’t know – the pledge of allegiance is nothing more than a marketing tool started in 1892 to sell flags to US schools.

Which begs the question: What tradition, fad or ritual can you start that will sell more of your product?

 

The Power of Marketing

Science can now tell us that if you have an inferior product, but your marketing is strong enough, customers will still love your product more than the superior product.

Case in point: In a blind taste test, Pepsi activated more dopamine receptors than Coca-Cola. However, once participants were told they were drinking Coke, it then became the greater dopamine producing beverage over Pepsi – even when they were lied to.

Most likely it was Coke’s marketing that was responsible.

 

Justine Musk on What it Takes to Become a Billionaire

Justine Musk, first wife of billionaire Elon Musk, knows a thing or two about wealth and hard work — her ex-husband is a founder of PayPal, CEO of Tesla and SpaceX, and has an estimated net worth of $12.1 billion.

She recently posted a response to a Quora thread asking the question “Will I become a billionaire if I am determined to be one and put in all the necessary work required?”

Her answer is “no,” though she says that the Quora reader is asking the wrong question altogether.

“You’re determined. So what? You haven’t been racing naked through shark-infested waters yet,” she writes. “Will you be just as determined when you wash up on some deserted island, disoriented and bloody and ragged and beaten and staring into the horizon with no sign of rescue?”

She then offers some advice:

“Shift your focus away from what you want (a billion dollars) and get deeply, intensely curious about what the world wants and needs. Ask yourself what you have the potential to offer that is so unique and compelling and helpful that no computer could replace you, no one could outsource you, no one could steal your product and make it better and then club you into oblivion (not literally). Then develop that potential. Choose one thing and become a master of it. Choose a second thing and become a master of that. When you become a master of two worlds (say, engineering and business), you can bring them together in a way that will a) introduce hot ideas to each other, so they can have idea sex and make idea babies that no one has seen before and b) create a competitive advantage because you can move between worlds, speak both languages, connect the tribes, mash the elements to spark fresh creative insight until you wake up with the epiphany that changes your life.

The world doesn’t throw a billion dollars at a person because the person wants it or works so hard they feel they deserve it. (The world does not care what you want or deserve.) The world gives you money in exchange for something it perceives to be of equal or greater value: something that transforms an aspect of the culture, reworks a familiar story or introduces a new one, alters the way people think about the category and make use of it in daily life. There is no roadmap, no blueprint for this; a lot of people will give you a lot of advice, and most of it will be bad, and a lot of it will be good and sound but you’ll have to figure out how it doesn’t apply to you because you’re coming from an unexpected angle. And you’ll be doing it alone, until you develop the charisma and credibility to attract the talent you need to come with you. Have courage. (You will need it.)

And good luck. (You’ll need that too.)”

 

Learning Facebook Marketing – From Facebook

Did you know? Facebook offers a whole list of free online Facebook marketing courses here:

https://www.facebook.com/blueprint/courses/path/all-content

 

For the Fun of It – WIFI Passwords

You work from home and WIFI is your lifeline to the world, as well as to your income.

A friend comes over and wants to use your WIFI.

“What’s your WIFI password?” they ask.

Want to have some fun?

Change your password to one of these…

“idonthavewifi”

“thereisnopassword”

“iforgotthepassword”

“justleaveitblank”

“itsasecret”

“thedogsname”

“itsbroken”

“ohtheresnopassword”

“ialreadytoldyou”

“itsonthefridge”

“isonthewall”

And so forth. I’ve used “itsonthewall,” and had friends wandering all over the house looking for the password on the wall.

Next, I’m thinking of actually framing the words, “itsonthewall” and hanging it… on the wall. 😉

Taking this a step further, what if your password was, “YouHaveToTakeOutTheTrashFirst,” or “PayMeADollar?”

The possibilities are endless.

Which tells me one thing – I’ve got to stop dreaming up ways to mess with my friends and get back to work.

 

How Dropbox Went from 5,000 to 75,000 Wait-list Signups in 1 Night

In 2008, Dropbox was struggling to get people to pay attention. They were running an Adsense campaign that acquired one new $99 user for every $300 they spent. Things were looking grim, so Drew Houston and his team knew it was time to try something different.

They made a simple, 4 minute video showing how Dropbox worked. Realize, their service doesn’t sound impressive or interesting in text, so making a video to demonstrate how it functions worked wonders.

They tailored the video to their audience – in this case, it was the Digg community. They used language and content the Digg audience would appreciate, including inside references and jokes only Digg users would understand.

The video was quickly voted to the top of Digg, and by the next day they had 70,000 new signups.

Dropbox also ran an extensive campaign offering free additional space just for sharing the service with others on social media. This campaign alone resulted in 2.8 million invitations being sent in just the first 30 days.

Key takeaways – use the type of content that best illustrates what your product can do. And then tailor that content to your particular audience.

IM News Vol2 Issue 5

Facebook Bans Advertisers, Pages That Disguise Links Violating Its Rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or ‘cloaked,’ links that breach its policies.

http://marketingland.com/facebook-bans-advertisers-pages-disguise-links-violating-rules-221442

 

 

How Soft Calls to Action Can Save Your B2B Campaigns

Hard or soft? Here are three examples of soft-sell call-to-actions that can actually work better at getting leads in your funnel.

http://marketingland.com/soft-call-actions-will-save-b2b-campaigns-221105

 

5 Digital Marketing Trends Your Business Needs to Try

Are you keeping up with new trends as well as your competition does? Here’s how to outrun them, out-maneuver them and use new tech to make more sales:

https://www.entrepreneur.com/article/297747

 

9 Business Ideas Under $1,000 You Can Run from Anywhere

Need extra money while your main online business gets up and running? Try one of these…

https://www.entrepreneur.com/slideshow/278996#0

 

8 Mistakes Site Owners Make when Creating their ‘About Us’ Page

Are you making it all about YOU? Surprisingly, it’s not about you – it’s about your customer – even when you’re talking about you. Confused? You won’t be…

https://www.entrepreneur.com/article/297974

 

 

10 Fatal Social Media Mistakes You CANNOT Afford to Make

Too many platforms, ignoring your key followers, ignoring the data and copying others… these are just 4 of the social media blunders being committed every minute of the day. And I guarantee you’re guilty of at least one of these marketing mistakes right now…

https://www.entrepreneur.com/article/298388

 

How to Find Your Competitor’s Backlinks

Create and export a list of your competitor’s backlinks that you can use for targeting activities.

https://moz.com/blog/find-competitor-backlinks-next-level

 

11 Lessons Learned from Failed Link Building Campaigns

Sometimes you can learn even more from what failed than from what succeeded. And with over 800 content campaigns under their belt, these folks know what they’re talking about.

https://moz.com/blog/lessons-from-failed-link-building

 

 

Offliners: 45 Local SEO Pitfalls & How to Avoid Them

Help your clients beat the odds, get customers and make their business a success:

https://moz.com/blog/45-local-seo-pitfalls

 

Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store

The Custom Audiences option enables you to target ads at people who’ve visited your site:

http://www.socialmediatoday.com/social-business/facebooks-testing-new-way-target-ads-people-whove-visited-your-store

 

How to Easily Turn Blog Posts Into Videos

 

This partially automated tool turns your blog posts into shareable social media video.

http://www.socialmediaexaminer.com/turn-blog-posts-into-videos-how-to/

 

How Audiences Respond to Podcasts: New Research

 

Thinking of starting a podcast? Already have one and you wonder what your audience thinks? Stop flying blind and find out what’s really happening when your listeners tune in to your podcast.

http://www.socialmediaexaminer.com/podcast-audience-research/

 

 

 

How to Grow Your Facebook Following: A 6-Step Plan

 

Looking for new ways to grow your Facebook audience? How about targeting prospects by interests related to your product? Here’s how to grow a specialized audience for your business in six steps:

http://www.socialmediaexaminer.com/facebook-grow-following-6-step-plan/

 

Facebook’s Original Video is Something Publishers are Actually Excited About

‘Watch’ is something different. Facebook’s new original video program features TV-like shows made by media companies. Perhaps most importantly, the shows are showcased in a brand new section of the social network.

That’s enough to convince publishers, who have spent years contorting to fit into Facebook’s plans, that ‘Watch’ could be big.

http://mashable.com/2017/08/12/facebook-watch-original-video-publishers-pitchfork/

 

Facebook Now has Technology for Manipulating Live Videos

Fake news; it’s a big deal on Facebook, and we might just be getting more of it in the form of videos.

Facebook recently bought a startup with an expertise in video manipulation. The German-based startup Fayteq has software that is able to remove or add objects in videos, even live ones, and add effects to them.

http://mashable.com/2017/08/11/facebook-fayteq-video-manipulation-fake-news/

 

 

 

7 Windows Maintenance Mistakes You Should Never make

Every Windows user knows that you need to perform regular maintenance to keep your computer running smoothly. But what needs to be done has changed with recent versions, especially with Windows 10.

http://www.makeuseof.com/tag/windows-maintenance-mistakes/

 

Dropbox’s CEO Was Late…

…to a companywide meeting on punctuality. What followed wasn’t pretty.

https://www.inc.com/video/drew-houston/how-dropboxs-ceo-learned-an-embarrassing-lesson-on-leadership.html

 

437 Digital Marketers went Head-to-head with a Conversion-Predicting Machine – Who Reigns Supreme?

To fear or not to fear the machine, that is the question.

https://unbounce.com/conversion-rate-optimization/machine-vs-marketer-ai-machine-learning/

 

 

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