Category Archives for "Content Marketing"

How To Become an Expert in Anything

Become a niche expert

Think You’re Not ‘Expert’ Material? Think Again…
You can become an expert in anything.

When you’re an expert, you command respect in your niche. People listen to you, they pay attention to what you say and most of all they buy your products.

Being the expert in your own niche is like writing your own ticket to freedom.

Granted, you’re never going to become “The Expert” in a massive field such as weight loss.

But niche it down to “Weight loss for new mothers” or “Weight loss for brides-to-be” or Weight loss for video gamers,” and you can indeed become the expert in your niche.

I was reading Russell Brunson’s new book, “Expert Secrets,” and it starts out by giving some examples of just how easy it is to become an expert.

When Russell was in college, he tried internet marketing but failed. Then on spring break when he was bored out of his mind, he and a friend decided to build a potato gun.

The thing was, they didn’t know HOW to build a potato gun. It just sounded like fun. So they started doing some research.

They discovered things like the correct barrel-to-chamber volume ratio, the right propellants to use, the correct pressure for the pipes, how NOT to blow themselves up and a whole lot more.

Armed with this information, they went to the store and bought their supplies. Then they spent the next few days building the gun, finding a place to shoot it and yes, shooting the gun itself.

They had a great time, and when Russell was in school the next week listening to the professor drone on, he thought about how he’d rather be shooting his potato gun. Then he wondered if there weren’t other people who would rather be shooting a potato gun as well.

Russell checked, and sure enough: the previous month there had been 18,000 searches for the term, ‘potato gun plans.’

Russell talked his friend into creating a DVD on how to source the items needed for building a potato gun, and how to build the gun itself.

Then he sold this DVD online. While he didn’t make a fortune, he did earn enough to get excited about online marketing and his new career was born.

Notice in the above scenario what Russell did to become an expert. He picked a topic he was interested in, researched it, experimented and did his own work, and then created a video.

Not exactly hard work, was it?

Russell gives a few more examples of people who became ‘experts’ in the same manner:

become an expert

Jacob Hiller always wanted to dunk a basketball, but he was lousy at it. So he started doing research to discover techniques to improve his ability to jump. Every time he found a technique that worked, he made a video.

At first nobody was paying attention, but after awhile he had 100 followers, then 1,000 followers, and pretty soon he had 10,000 followers.

So he made a product and built a company that makes millions of dollars teaching people how to jump. Crazy, but true.

Jermaine Griggs had trouble reading sheet music, so learned to play piano by ear. Now he makes millions teaching others to do the same.

Liz Benny was an excellent social media manager, but it wasn’t until she began teaching others what she knew that she started making millions.

Robert G. Allen once said that he made millions doing real estate deals, but he made hundreds of millions of dollars teaching real estate.

Think of that – he made MILLIONS doing real estate deals, but he made HUNDREDS of millions teaching others what he learned.

Are you an expert at something that other people want to learn? Then as Russell says, you are just one funnel away from making millions.

But maybe you don’t have an expertise yet – that’s okay. As you can see from the above examples, every one of these folks learned to be an expert first and then built their business teaching others to do what they did.

Even Russell wasn’t born an internet marketing guru. He studied and practiced and worked to become what he is today.

And the same goes for me and every single expert making 7 figures on the internet.

One last thing – you might already be an expert, but you’ve got a voice inside your head saying, “Who am I to teach others? I’m nobody special.”  But these stories should convince you that you can become an expert in anything.

You are indeed special but you just don’t know it yet.

What you know comes easy to you because precisely because you’ve studied and practiced.

Yet to most people, what you know seems like something very difficult.

They need your help.

They WANT your help.

So ask yourself this question: Who are you to deny them the help they need and want?  Start on that road to become an expert and help all kinds of people.

Think about all the people you can help with your skill. By focusing not on the money you’ll earn, but instead focusing on helping others, you can build a 7-figure business you can feel great about.

And by the way, you can get Russell’s book, “Expert Secrets,” for FREE.  Click the pic below and start getting paid for your expertise.






15 Great Infographic Ideas

infographic ideas

Why do people love infographics so much? Why do they read them from top to bottom and share them on social media like candy?

Maybe it’s because they’re fun to look at and read.

Perhaps it’s because infographics communicate complex ideas and data in an entertaining, imaginative way.

Or it could be that infographics are sort of a treasure hunt for the eyes and mind – you never know exactly what you’re going to find, where you’re going to find it or how it will be presented.

Here then are 15 ideas for your next infographic:

1: Show ‘how to.’ Give instructions in infographic style to demonstrate how to do something. These work great at explaining difficult or complex things and can be used in conjunction with a tutorial-type of article. Example: “How to Make the Best Strudel.”

2: Do a roundup. There are various types of roundups such as reviews, products, quotes, favorites, methods, etc. Example: “Best Advice from 12 Celebrities on How to Break into Show Business.”

3: Explain the process. You can break down and simplify a process using an infographic so that’s easy to understand. “From Raw Fabric to Fashion Dress in 12 Steps.”

4: Break it down. Just as you can break down a process into steps, you can also break down the components of just about anything. “7 Things Every Successful Website Has.”

5: Show ‘the world of ___’. You can use an infographic to visually show everything within a certain realm: For example, “Beers of Washington State,” “Teas of India,” etc.

6: Charts and tables. Explaining how the price of Bitcoin has gone up is one thing: Demonstrating in an infographic how it’s gone up, where it’s projected to go and how much is traded is something entirely different and much easier to grasp.

7: Compare and contrast. This might be before and after, the new way versus the old way, or your product or service versus a competitor. For example, “How XYZ Company Stacks Up Against ABC Company.”

8: Show the timeline. This could be the evolution of just about anything relevant. For example, “The history of Amazon.”

9: Show the hazards. This could be mistakes, warnings, myths and so forth of a particular topic. For example, “The 7 Dangers of Streaking.”

10: Research and survey results. Showing your data in infographic format makes it much easier to grasp and understand. Example: “Survey Results: What Women Want from Men.”

11: Event Timeline. Let’s say you’re giving a conference. You can show the timeline of events during the conference in an infographic to show what’s happening and when it’s happening, and to build interest and excitement. “Belly Lint World Conference, 2018.”

12: Tell a story. Think of a picture book, only in infographic form. “The Adventures of a Newbie Marketer.”

13: Flow charts. How do you show the process of something? Or your family tree? Or an organizational chart? Make it into an infographic. For example, “The History and Family Tree of the Neidermeyer Family.”

14: Biography. This is a person’s history in timeline form illustrated in an infographic. This is the perfect way to show someone’s life succinctly and in an interesting fashion. Example: “The Life and Films of Cary Grant.”

15: Make a list. These are great for communicating all sorts of content. For example, the list you just read could easily be turned into an infographic.


Gather your infographic content, contact your graphic designer, and you can have your infographic perfected and online in just days.

5 Content Formats That Never Fail

content marketing ideas

Assuming you keep your content relevant and interesting, here are five formats that continue to win readers over time and time again.

Bonus: All 5 are easy to research and write, too.

1: The “How-To”

Anytime you can give your readers actionable “how to” content that they can immediately put to good use, you’re helping your readers and yourself.

First, you’re giving them what they need, when they need it. Second, you are now the authority in their eyes.

Bonus: The middle and end of your how-to articles are the perfect places to get people on your list, because you’ve just proven just how helpful you can be to them.

2: The List

You know how this works: “5 Ways to Make $100 This Afternoon” or “7 Most Influential People in Movies” or “9 Reasons to Go to Lunch with Your Ex.”

Anytime you can put a number in the headline and give them a list, you’re already halfway to getting your readers on board and consuming your content.

3: Reviews

Whenever you buy a product that would interest your readers, do a review, even if you don’t have an affiliate link.

People love to read honest experiences and thoughts about a product, which is why they will often Google the product name followed by the word, “Review.”

And they’re easy to write, too. Just offer your experiences – good and bad – with the product.

4: Case Studies

You’ve found someone who accomplished something your readers want to know about, so why not write it up?

Tell what they did, how they did it and what their results were. People love to read case studies.

Be sure to tell about the things they did right and the mistakes they made, because your readers will learn from and enjoy both.

5: Commentary

Do you have an opinion? Then share it. Be polite and respectful, but be honest.

Some readers may hate you for it, while others will love you. The ones that love you are your tribe.

And they’re also the same people who will buy everything you sell.

Pick one of the above and write an article right now, right off the top of your head.

Publish it.

Then sit back and smile.

Easy, right?

Did You Know These Things About Content Marketing?

  • Writing content is only half the job. The other half is promoting your content. You’ll do best when you invest as much time promoting your content as you do writing it.


  • Content that is at least 2,000 words tends to rank a good deal higher on Google than content that is less than 2,000 words.


  • Depending on the niche, infographics will often produce a better return on investment than any other form of content.


  • Content marketing, once started, must be continued to see results. If you aren’t consistent with your content, traffic will drop and you’ll lose ground.


  • Write blogposts as though you’re talking to your friends – not as though you’re trying to impress a teacher or professor.


  • Time-based or news-related content can get you some quick traffic.  But evergreen content that continues to be relevant for months and years produces the best long-term results.


  • Regardless of your niche, it’s a great idea to consistently guest post on other blogs to build links and traffic.


  • You should link out to other sites from within your content – even if it’s your competitor’s site. Your goal is to benefit the reader. Plus this will help other sites to notice you, share your content and potentially link back.

Creating Content the EASY Way

Borrow but don’t steal

It’s perfectly fine to aggregate content from other sources as long as you’re doing something new with it.

For example, you might do a post on 22 ways to get traffic. To put it together, you research the best methods and the pull the best ideas from different sources, creating a comprehensive guide and giving credit for each source.

Do an expert round up

You can interview industry experts on a certain topic, either via Skype or simply by email. It’s always interesting to see what different experts have to say on the same topic, and the name dropping won’t hurt your readership, either. In fact, some of those experts will share your post with their own readers.

Create a top 10

It can be the top 10 of whatever you like. People love top 10 lists and they get extensively shared on social media, too.

Make a list

Lists of any size can be as popular as top 10’s. Make a list of the top articles on a topic, the top experts, the best ways to accomplish a task and so forth. Lists always have a number in the title, and they provide quick, snackable content people love to devour.

How to Repurpose Content for Maximum Return

Here’s how to make your content timely, highly relevant and super hot, every single time.

Let’s face it – online marketing is and always will be about selling stuff to people. Simple.

The techniques might change (somewhat) and the methods we use become more refined, but it’s still all about selling products and services people need or want.

Keeping that in mind, it’s very simple to write a series of reports on all of the basics.

For example: “How to start a Facebook Fan Page and get 1000 fans interacting with your product.”

“How to build a profitable list of 10,000 people in 3 months.”

“How to create products, how to drive traffic, how to use social media, etc.”

You get the idea.

Now then, here’s the trick to making your content super timely and hot:

Watch the news.

See what the latest brew-ha-ha in marketing is.

For example, did Google make yet another change that threw website owners for a loop?

Then your ‘how to drive traffic’ report can be repurposed into: “How to Drive as Much Traffic as you Want without Google

Did Facebook make major changes to their advertising policy?

Repurpose your Facebook Fan Page report into, “How to Get All the Facebook Leads You Want WITHOUT Buying Facebook Ads”

Or for your, “How to make a product” report, you could take the latest marketing trend and write something like this: “5 Products [New Trend] Users are Screaming for That You Can Make in 2 Days.”

In each case, you’ll just go into your Word file, update your document with the new title, add or change the bits specific to the current news or trend, and you’ve got a hot selling new product to offer.

Place it on Warrior, JVZoo, etc. Either promote it to your list, or buy enough traffic to get some sales. Your goal is to get noticed by the affiliates, and from there it’s Profit City for you and your evergreen content.

The beauty of this system isn’t just that you can repurpose your best content over and over again.

When news of a marketing change or new trend hits, you can get your highly relevant product to market almost overnight, filling a market gap practically the moment it’s created.

Plus, isn’t it wonderful to continue getting paid for content you wrote once, and only need to modify to make it highly relevant again?

One more tip: If you don’t like to write, you can always search for PLR. Then update and tweak it to make it relevant to what’s happening now.