Check out these curated links to info, guides and apps that can help you make more in your business. I bet there is a story or two below from which you will benefit. At least it will keep you up to date on what is available.
Without a way to automate and streamline the process, monitoring your social media presence can be a challenge. Enter Social Mention, a program that enables you to monitor four major metrics: Reach, Passion, Strength and Sentiment.
Creating a buzz around your products or brand is vital, but how do you monitor your influence? And how do you keep tabs on your competitors? The totally customizable and sortable Addict-o-matic monitors searches of sites such as YouTube, Twitter, Google and Bing and then sends you the results.
Do you need to create shareable content on social media that will consistently drive new traffic to your landing pages and websites? Qzzr is a quiz creation tool that empowers you to develop tools on a variety of topics to send out via social media.
You might still like Google Alerts for reviewing mentions of your brand, campaign hashtags or competitor names by entering keywords. And it is still widely used. However, it’s mainly based on analysis of sites and misses out on social media mentions.
To help with this, you might try the free Talkwalker Alerts service. Talkwalker’s Free social search also monitors mentions of your brand, hashtags and competitors on social media.
Use this tool to find both publishers and influencers.
Find Out How the Instagram Algorithm Works in 2018
With its rising customer base, Instagram has become the choice of brands when it comes to social media marketing. It helps you reach out to millions in multiple ways whether you choose to work on ads or with the influencers.
Buffer contributor Alfred Lua says, “Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works.
Shopify Shares 7 Ways to Handle Upset Customers
Keeping your customers happy is the best way to grow your sales. Happy customers spread a positive word about your brand and help you expand your reach.
But it’s difficult to manage customers when they have a bad experience with your product and services.
That’s why Shopify columnist Sarah Chambers has shared seven ways to handle your customers when they are upset.
7 Studies Explain Use of Color Psychology to Reinforce Brand Identity
Colors play pivotal role in the branding process. Which colors spark interest? Engagement? A feeling of security? Trust? And finally conversion?
And in the long term, color becomes the identity of your brand’s logo and brand itself, which is why you’ve got to choose wisely from the start.
E-consultancy columnist Lizzy Hillier has shared seven brand examples to explain how the correct use of colors reinforces brand identity.
Hubspot Shares 4 Email Templates that Generated $100,000 in 30 Days
Email marketing is one of the most successful promotional tactics. With a well-planned email marketing strategy, marketers can win at the marketing game.
HubSpot columnist Matthew Scott has shared four email templates that helped HubSpot generate $100,000 in 30 days.
Scott says, “Like most small businesses, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships.
But we had limited time AND money. So, we had to come up with a different solution. As a result, our total revenue increased by 215% since we started sending these templates.”
Here’s how we did it:
Forbes Shares 5 Marketing Trends For 2019
Forbes contributor John Hall has shared five marketing trends to watch in 2019.
Hall says, “At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a minute, and it’s hard to scale, differentiate yourself, and maintain trust in the ever-changing marketing world. The more you can plan ahead, the better equipped you feel to manage those changes when they happen.
Here are some midyear thoughts about what you need to keep an eye out for in 2019:
Eight-Step Guide To Creating An Effective Sales Funnel
ReadWrite columnist Frank Landman has shared an eight-step guide to creating a sales funnel that can help marketers make more profit.
Landman says, “Your sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are.
6 Strategies to Improve Your Facebook Ad Performance
Facebook advertising is seen as one of the most cost-effective marketing tactics, as well as an easy way to reach larger audiences. And the right Facebook ad – when properly targeted – can make your ROI grow.
Entrepreneur contributor Imran Tariq has shared six strategies to help marketers improve their Facebook ad performance.
Improve Your Online Sales with These 10 Psychological Tricks
Psychology plays a major role in the marketing process. Doing (and saying) the right things to target and influence your customers makes all the difference in whether or not they will buy your products.
Entrepreneur contributor John Rampton has shared ten psychological triggers that can help you improve your website’s sales.
MOZ Shares 8-Point Checklist for Debugging Technical SEO Problems
Managing SEO on your own is a big challenge. You need to keep close tabs on the search engine algorithm changes to cope with the current trends, and then act accordingly.
To help webmasters and marketers deal with the technical SEO, MOZ columnist Dominic Woodman has shared an 8-point checklist for debugging technical SEO problems.
Improve Your Email Marketing with Gamification
Customer engagement is a goal of brands and marketers because it leads to the sales process. Email marketing is the most effective at getting the sale. And when you combine gamification for engagement with email marketing, surprising things can happen.
E-consultancy columnist Nikki Gilliland has shared five benefits of using gamification in email marketing along with examples to illustrate.
Gilliland says, “Whether it’s a quiz in exchange for prizes or a game purely for entertainment purposes – there are many benefits to incorporating gamification.”
Strategies to Find Out If You are Marked for Negative SEO
If your site rankings are drowning and you feel that you have been hit by negative SEO, Search Engine Land columnist Joe Sinkwitz has shared some insights that might prove useful.
Sinkwitz says, “Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing?” Here’s how to find out:
Why Facebook Chatbots Could Be Your Best Friend in Online Marketing
In his latest deep dive into some of the benefits of Facebook marketing, Entrepreneur Network partner Ben Angel examines what sets the Messenger function apart from other marketing endeavors. The ability to use chatbots with Facebook Messenger is a unique benefit companies can use to grow their businesses.
How to Craft Question Headlines that Don’t Flop
Copyblogger’s Stefanie Flexman has shared four ways to create question headlines that can attract more visitors to your blog.
Flexman says, “There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content with a headline that doesn’t do it justice.”
Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader.
If you are like me, you know the value of social media traffic, but you have probably spent way too much time trying to get traffic from FB, Twitter, IG. The problem is that you can spend all day posting and conversing, or get distracted by those darn cat videos. I didn’t get into this to spend all day getting that computer screen pale look. Of course, automation is the answer, and apps are coming out that keep upping the automation game on social networks. Check this one out to save you tons of time on Twitter. Maybe you can get outside and get a real tan. (Don’t burn though 🙂 )
TweetPush PRO is a Twitter marketing tool that will help you in getting more traffic and audience on your Twitter handles that too on complete 100% autopilot. Even if you don’t know anything about Twitter marketing, don’t worry TweetPush PRO will take care of everything. So, you don’t have to spend all your time and day posting on Twitter.
If you are struggling to get traffic and audiences on your local business, then TweetPush PRO is the tool you need. It uses the best Twitter marketing techniques to get you in front of the audience who are ready and have the potential to buy what you are selling.
Some of the people who can benefit from TweetPush PRO are –
1) Twitter has the biggest concentration of actual real buyers across all social networks. TweetPush PRO takes this into consideration and brings you right in front of the audience that is ready and has the capability to buy what you are selling.
2) With TweetPush PRO you can schedule your tweets and even repeat tweets at fixed intervals. So, just set the intervals and relax.
3) TweetPush PRO not only gets you the required traffic, but also lets you reply in bulk to those who have tweeted using your keywords. This gets you hot traffic with buyers who are looking for products in your niche.
4) With TweetPush PRO you can create campaigns and connect your RSS feeds & YouTube channel to Twitter.
TweetPush PRO lets you get Twitter traffic on complete autopilot . Here is a detailed look at exactly what TweetPush PRO will do for you:
Do you want to keep on losing traffic on Twitter? Or just keep on searching and grabbing the people who will bring you sales? Well if that is the case then you may be at the receiving end. Cyril’s this product is definitely gonna get you to the fore on Twitter and this is not a short term thing at all. Once you start using TweetPush PRO so long as you keep at it you will get the required traffic on 100% autopilot. Now if you are repelled by being popular then maybe you should reconsider TweetPush PRO! Other than that just go for it without even batting your eyelid.
The fact of the matter is that it is not possible to get the right set of targeted traffic every time you try to sell something. Sooner or later you will lose motivation or just get plain tired of all the hard work. Cyril has factored in every possible element of Twitter marketing with TweetPush PRO. If you have put in a lot of efforts in setting your business, then you must go ahead and buy TweetPush PRO. After all why waste your time and efforts in order to get the results, as TweetPush PRO will improve your analytics immediately. It will automate everything for you.
50 Product Ideas for the Work-at-Home Market
Small Business Trends just posted a list of 50 small business ideas for the homebody.
But being the online marketers we are, we can look at these as 50 great ideas for info products you can create and market to people who want to work from home.
Remember, product ideas are everywhere.
How to Get the BEST SEO Possible at the Lowest Price
Okay, so you don’t know anything about SEO, and frankly you don’t want to learn.
It’s not your ‘thing.’
But naturally you want your best sites to rank really high in the natural search results.
So what should you do?
Most marketers will hire someone at $10 or $20 an hour to do it for them.
The problem with this is most of those $10 or $20 an hour workers don’t actually make money by ranking their own sites.
Which is to say, they’re not the best of the best at SEO.
Do you know who is? People who DO get their own sites to the top of Google.
The problem, though, is these experts are more likely to charge you $1,000 an hour for their efforts.
So here’s what you do: Hire a true expert to tell you what needs to be done in 30 minutes for half his hourly rate.
Record the call.
Then hire the $20 an hour SEO person to implement what you learned from the true SEO pro.
It’s the best of both worlds, and it flat out works.
“Pssst… Hey Buddy… Got Any Successive Approximations?”
Ever notice how the various professions create new terms to try to make us feel stupid?
I hope you don’t do that to your readers. And if you catch me doing it, just slap me. Please.
Now then… a “successive approximation” is a rather silly term for a psychological trigger that you, as a marketer, really should know…
Because it can put money in your pocket.
Here’s what it is in a nutshell:
Once someone has performed an action – no matter how small – they’re more likely to continue performing additional actions that are in line with the first action.
In fact, they might even feel obligated to go along with larger requests.
So when someone has just given you their email address on your squeeze page, they are more likely to buy your $7 ebook than someone who hasn’t given their email address.
And when that person buys your $7 ebook, they are more likely to buy your $47 product, as so forth.
That first act of giving their email address creates a bond between them and you, and they feel obligated to continue taking action.
As marketers, we call this the ‘foot in the door approach.’
And it’s why we don’t start out selling $1,997 courses to strangers.
The takeaway: Keep this rule in mind for all of your marketing, not just your sales funnels.
Getting people to take a small action such as sharing your post, liking your picture, replying to your tweet, filling out your survey and so forth is your foot in the door.
Now your job is to keep asking and let your readers, prospects and customers keep saying yes.
Stupid Little Trick to Reaching Your Income Goal
When you learn martial arts or most any form of fighting, one of the techniques they teach you is to punch through your opponent.
For example, instead of aiming to punch your opponent’s face, you aim to punch a point just behind their head.
This gives your punch much more force, because your target is well beyond their face. You need more effort to make it happen.
And in exerting more effort, you make your punch stronger.
Plus, if your target is their nose, you will subconsciously pull your punch, meaning your fist will actually slow down as it approaches its mark.
Now then, let’s say your income goal is $1,000 a week. Instead of aiming for $1,000, aim for $1,500.
You will have to work harder to reach this goal and push further, with higher expectations. All of which will lead to a better result.
And even if you ‘pull your punch’ before you hit $1500, you will still exceed the $1,000 goal.
I know this sounds strange, but try it.
I think you’ll be pleasantly shocked at your results.
One of the Best Ways to Get Rich?
Building and selling a business.
When you start a new business or website, build your exit strategies right into your businesses.
Make them totally self-contained with their own lists, domain names, payment processors and so forth.
Then when some person or company wants to buy it, you can hand everything over with ease for a big payout.
This is, in my opinion, one of the best and most certain ways of getting rich.
Online Marketing in a Nutshell
Imagine all the prospects you attract to your business as being a large mound of gravel.
But hidden in that gravel are diamonds.
Your job is to sift through the gravel to find the diamonds, and to do this as cheaply and effectively as possible.
You want to spend the majority of your marketing time and money on the diamonds – not the gravel.
How to Increase ‘Subscribes’ and Open Rates with One Word
Instead of using the phrase, “mailing list,” use “alert” instead.
Do people want to join your mailing list?
But do they want to be alerted to the latest news, products and so forth?
So instead of asking people to subscribe to your list… (yawn)
…ask them if they want to be alerted to breaking news and products (wow!)
Then send them a daily email with the latest news and yes, the latest PRODUCTS.
Your subscribe rate will be higher…
…your open rate will be higher…
…and your unsubscribe rate will be lower, too.
Making Daily Money from Freebie Seekers
Here’s a clever idea for making money with your list:
You have a list of buyers and list of prospects, right?
Rent out your list of prospects to product owners, advertising their “Product of the Day.”
This is different, because nearly all solo ad sellers won’t let ad buyers send traffic directly to a sales page – they have to send it to a squeeze page.
But some product sellers want to focus only on getting sales, which is where your “Product of the Day” series comes in.
Each day, you rent your list of prospects to product owners. You’re not sacrificing your own buyers, and you’re giving marketers a chance to make sales directly from your list, using your good name for added credibility.
It’s a nice way to monetize all those freebie seekers who for one reason or another aren’t attracted to your products.
Remember, just because they haven’t bought your stuff doesn’t mean they won’t be enticed by someone else’s product.
90% Discount = Tons of Profit
I love this idea: Send out emails or postcards offering a huge discount on one of your products.
In fact, make the discount as big as 90%.
For example, a $200 product would go for $20 with the discount. How can your prospect resist that??
Make the discount extremely time limited, so they must grab it NOW.
And of course, make one or more offers on the backend, because this is where your real profit will be made.
Folks are super excited to get such a huge discount. They’ve just made a purchase, they’re in the buying mood, so…
You hit them with a juicy upsell or two and you’re in the money.
5 Minutes Before You Fall Asleep
I found this gem in a Dr. Wayne Dyer recording, and I’m going to give you the paraphrased, greatly shortened version here…
In your sleep state, your subconscious mind is busy at work.
So let’s say you’ve just gone to bed.
You’re laying there, getting drowsy… and what are you thinking about?
Probably all the bad things that happened that day – all the things you didn’t like, all the people who were rude, all the negativity you experienced that day.
But here’s the thing… while you sleep for those 8 hours, your subconscious mind is marinating whatever you’ve fed it.
So if your last thoughts before drifting off to sleep are of bills and no sales and a lack of money, guess what your subconscious is going to give you?
More bills, no sales and a general lack of money.
Yup. You know what to do.
Don’t think about the negative stuff as you fall asleep.
Instead, count your blessings. Think about everything you’re grateful for, and that includes everything you want to come your way.
Be grateful that your business is growing.
Be grateful that you are making more and more sales.
Be grateful that… whatever it is that you want, be grateful for it.
Now your subconscious will go to work to bring you those things that you want.
In fact, your subconscious will work through the night to achieve your goals.
All you have to do is feed it properly before you fall asleep each night.
Imagine you’re 80 years old and a model. Deshun Wang doesn’t have to imagine it – some say he is the hottest guy on the catwalk. And yes, he is 80 years old.
Watch his 2-minute video here:
Be Careful What You Share on Facebook
Facebook is now banning Pages that share fake news from buying ads. If you repeatedly post links flagged as fake by third party fact-checkers, you’ll be blocked from buying ads until you stop sharing those posts.
How to Find Affordable Influencers to Rocket Your Sales
Social media is chock full of countless bargain-rate influencers, ready to send you traffic.
MUST READ: How to Write Email Subject Lines Like a Pro
And five lists you really should be on. Subject line examples:
“I’m so good with Asian Moms”
“You’ll think I’m crazy”
“Make them do a double take”
“How to stop torturing yourself”
“Here’s what I wish someone had told me sooner…”
Should You be Advertising on Yelp?
Maybe… Yelp is introducing custom (local) audiences for national advertisers.
Google Rolls Out ‘Landing Page’ Assessment Tool
These reports will enable marketers to identify and prioritize which URLs need to be fixed. For example, if a page is driving a lot of clicks on the desktop but is not mobile-friendly, it needs to be addressed.
Tested Advertising Strategies from The Man Himself – Robert Collier
If you’re serious, do me a favor and discover how you can move your readers to action. (Hint: I used 3.5 of the strategies is that previous sentence.)
3 Popular Social Media ‘Hacks’
The pros, the cons and the risks. Hack #1 – should you be buying ‘Likes?’
How to Use Emotion to Create Your Own Advocates
Can you give your brand a competitive advantage simply by using emotion the right way? Yes – in fact, you might generate 6 times your current revenue.
Google Sending Violation Notices to Site Owners
Here’s what to do if you get a “Violating Ad Experiences” notice…
“3 Reasons I Deleted Your Cold Outreach Email”
If you’re trying to reach out but not getting a response, this might be why…
Homepage Not Converting?
Maybe it’s because of one of these often ignored 6 elements:
Ex Saturday Night Live Writer Improves Your Storytelling
Here’s how to spend 5 minutes a day learning to improve your storytelling, straight from a Saturday Night Live writer who clearly knows his comedy.
Are You Doing SEO for Local Biz?
Then maybe it’s time to drop the location modifiers such as “near me.” Here’s why:
7 Ways to Boost the Performance of Your Confirmation Emails
Confirmation emails have approximately 5 times the open rate of bulk mailings – here’s how to make the most of them.
I love #6, ‘Surprise and Delight.’
PayPal Announces New Cash Back Mastercard
Could this encourage your customers to buy more from you? Or maybe you would like 2% cashback on your purchases as well.
10 Laws of Social Media Marketing
Break these and you’ll be ignored, or worse.
Google Adds Autoplay Video Preview Clips to Search Results
These are 6 second clips taken from videos, played without sound. This is yet another reason to be using video in your marketing…
Microsites are Ideal for SEO, Right?
Well, maybe not. They can actually create unnecessary headaches when you’re performing SEO.
11 Cyber Security Questions Every Small Business Should Ask
Here’s a great infographic that illustrates some of the pitfalls that are best avoided.
5 Ways Words Can Destroy Your Marketing Messages
As Steve Martin used to say, “Some people have a way with words, and other people… not have way.”
Here are copywriting tips to improve your marketing and ensure you don’t lose sales simply because you said the wrong thing.
Imagine you grow your business, like an e-commerce site from nothing to $50,000 in monthly revenue just three months after launching. Impossible?
Actually, I’ve seen case studies that prove it can and does happen.
“But it takes a big marketing budget, right?”
Nope. If you know what you’re doing and you’re willing to put in the work, every single sale can come from free online marketing tactics.
In fact, when you learn these methods, not only can you grow your revenue quickly – you might also be able to raise significant VC funding and gain some primo customers or clients very quickly.
Here are 33 free marketing tactics to consider. Will you use them all? Not likely, unless you have some good virtual assistants to help you out (hint hint!)
Just a few of these, done properly, should see your new business growing fast and strong.
Do them all and you will grow your business and be an unstoppable powerhouse.