Okay, so you’ve hopefully got your core business online, or you’re about to put one online.
You have it up and running, making money…
First things first – figure out how to make MORE money in the business you already have.
How do you get more customers?
How do you sell those customers more stuff?
And how can you charge more for what you sell?
This is basic and should always be your focus. The more value you give, the more money you typically make. Give more value and you can charge more and sell more.
But what about the ‘fun’ part?
That’s a matter of trying stuff out.
Buy new stuff on Warrior and JVZoo. Read the case studies. See the new techniques someone’s dreamt up.
Pick and choose stuff to try and then just try it.
Don’t devote a week to it – it might not work.
But devote a day or two and see what results you get.
That new thing that everyone is doing? Pick a topic (or whatever needs choosing) and outsource it. Or if you can do it yourself in a day, go for it.
Is it promising? Keep going.
Does it look like a loser? Good – you just found something that doesn’t work for you.
Either way, if you always look at it as experimenting, as having fun, as trying new stuff and seeing what happens, then you’ll never take it too seriously.
You won’t get stressed. You won’t dash your head against the desk when you realize the last 24 hours taught you nothing more than how NOT to do something.
Because you’re having fun.
And when you do strike on a winner, sha-ZAM!
Rinse and repeat and you’ve got another money making avenue in your online business.
Your very best products – the premium stuff making you the most money – is worth even more than you think it is.
Let’s say you’re got a successful membership site. You’re charging $20 a month and you’ve got 300 subscribers.
That’s $6,000 a month you’re bringing in, before expenses.
Obviously you’re doing well with that, right?
So what do some marketers do?
They make an info product teaching how to do this very thing. How to set up the site, how to get the outsourcers to create the content and how to get subscribers.
And they charge maybe $9 or $17 for a WSO or JVZoo offer on this product.
That’s one way to go.
But there is another method – one that generally makes more money with less hassles, and it’s this:
Making a premium offering.
Let’s face it – there are significant advantages to attracting $500 customers over $10 customers in the online marketing field.
A $10 customer tends to be skeptical. They need a lot of convincing because they’re pretty sure nothing works.
That’s because thus far, they haven’t met with much in the way of online success.
And when they buy your $10 program, they often need help.
A typical query: “How do I take payments?”
You: “Have you heard of Paypal?”
Your customer, “Sure, but could you walk me through on how to set that up?”
A $500 customer, on the other hand, tends to be on an entirely different level. They’ve likely already experienced online success, which is why they can see what you’re offering works.
They don’t have as many questions. And they know that any basic answers they do need (like how to set up a website, or Paypal) can be found online, rather than expecting you to do the work for them.
It’s paradoxical, I know.
A $10 customer needs $100 worth of your time. Or more.
A $500 customer generally doesn’t need help. But even if they do, you don’t mind spending the time with them because they’ve paid you good money.
So to get back to my original point, don’t sell your knowledge short.
Packaging your know-how and experience into a $10 product may lead to more frustration for you than anything else, even if you do have a great upsell.
Since, in this example, you’ve got a membership site that’s doing well, you could:
And so forth.
And for any one of these things, you can easily charge $500 – $2000.
Get 10 customers, and at $500 each you’ve just made $5000.
To make that same money selling a $10 book or program, you’d need to sell 500 copies, assuming you make all the sales yourself without affiliate help.
Now then, how about getting the best of both worlds?
Create the inexpensive product and sell it without any personal coaching. Make this clear – they get the information, but you’re not holding hands for 10 bucks.
If they want personal help, you can offer that as an upsell.
And if they’re truly serious, you can offer one of the above three options at full price as well.
Of course, the $10 and $500 is arbitrary. You will set your own prices as you see fit.
For example, setting up a full membership site with six months of content is obviously worth a great deal more than $500.
As long as you’re not setting up direct competitors to your own membership site, you can do this every single month if you like.
Using this method alone, you can easily double your income.
And membership sites are just an example. This works no matter what you’re doing online that is making you good money.
Do you have what it takes to succeed in your own online business? You do if you have the following qualities…Do you have what it takes to succeed in your own online business?
You do if you have the following qualities…
1. You’re relentlessly persistent. When you decide to do something, you tenaciously work towards that goal until it is completed, no matter what.
2. You’re realistically optimistic. You know that believing you’ll grow wings and fly won’t make it true. But you also know there is a method by which you can fly, and you’ll keeping believing this until you find a way to do it.
3. You take failures in stride. Yes, you did all you could, but you failed anyway. But you realize this is just part of the success process. So instead of lamenting the loss, you ask yourself, “What’s great about this?” And you take what you learned and apply it to your next attempt.
4. Your face is in the dictionary under the word “self-improvement.” While some people think learning ends with graduation, not you. You are continuously reading and learning more and more, and putting what you learn into practice.
5. You take action. Planning is a necessary part of the process, but you know that nothing happens until you take action.
6. You keep an open mind. You realize you don’t have all the answers, and you’re willing to listen to others to find the answers you seek.
7. You maximize your strengths and delegate your weaknesses. Some folks think they need to work on their weaknesses – not you. If you’re not good at something, you’re smart enough to outsource it. Instead, you focus your efforts where they shine, and that’s what makes you and your business successful.
8. You’re ambitious. Sure, you could settle for a small online business that just covers the bills. But instead you’re looking to create a real business you can sell in 5-7 years for 7 or 8 figures. Shoot for the clouds and you might only hit the rooftops. But shoot for the stars and you’ll at least hit the moon, which is pretty darn good.
9. You set goals. You can’t get someplace if you don’t know where you’re going, so you set goals to keep yourself moving and on track.
10. You spend 90% of your time on the present, 10% on the future, and no time on the past. The past is over and done. Childhood was lousy? Didn’t get into the school you wanted? Passed over for that promotion? First business failed? No matter because it’s ancient history. You’re all about what you can accomplish right here, right now, with an occasional eye to the future.
11. You delight in delaying gratification. Sure, you could watch TV right now, but you know there is a bigger reward to be had down the road if you just keep working instead.
12. You don’t listen to naysayers. There’s always somebody ready to tell you that you can’t do it, you shouldn’t do it or you’re an idiot for trying. But you just smile, say thanks for the advice and keep on doing what you need to do to be successful. After all, the best revenge on naysayers is success.And if you have at least 8 of these 12 qualities, you’re almost certainly going to meet with success on a grand scale, and soon.
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If you find yourself writing in a style your English professor would adore, try again. The best tip of all to getting your content shared is to write as though you’re talking to your best friend, sharing useful stuff s/he wants to know.