IM News Vol2 Issue 5

By on September 21, 2018

Facebook Bans Advertisers, Pages That Disguise Links Violating Its Rules

Facebook will use artificial intelligence and new human review processes to detect disguised, or ‘cloaked,’ links that breach its policies.

http://marketingland.com/facebook-bans-advertisers-pages-disguise-links-violating-rules-221442

 

 

How Soft Calls to Action Can Save Your B2B Campaigns

Hard or soft? Here are three examples of soft-sell call-to-actions that can actually work better at getting leads in your funnel.

http://marketingland.com/soft-call-actions-will-save-b2b-campaigns-221105

 

5 Digital Marketing Trends Your Business Needs to Try

Are you keeping up with new trends as well as your competition does? Here’s how to outrun them, out-maneuver them and use new tech to make more sales:

https://www.entrepreneur.com/article/297747

 

9 Business Ideas Under $1,000 You Can Run from Anywhere

Need extra money while your main online business gets up and running? Try one of these…

https://www.entrepreneur.com/slideshow/278996#0

 

8 Mistakes Site Owners Make when Creating their ‘About Us’ Page

Are you making it all about YOU? Surprisingly, it’s not about you – it’s about your customer – even when you’re talking about you. Confused? You won’t be…

https://www.entrepreneur.com/article/297974

 

 

10 Fatal Social Media Mistakes You CANNOT Afford to Make

Too many platforms, ignoring your key followers, ignoring the data and copying others… these are just 4 of the social media blunders being committed every minute of the day. And I guarantee you’re guilty of at least one of these marketing mistakes right now…

https://www.entrepreneur.com/article/298388

 

How to Find Your Competitor’s Backlinks

Create and export a list of your competitor’s backlinks that you can use for targeting activities.

https://moz.com/blog/find-competitor-backlinks-next-level

 

11 Lessons Learned from Failed Link Building Campaigns

Sometimes you can learn even more from what failed than from what succeeded. And with over 800 content campaigns under their belt, these folks know what they’re talking about.

https://moz.com/blog/lessons-from-failed-link-building

 

 

Offliners: 45 Local SEO Pitfalls & How to Avoid Them

Help your clients beat the odds, get customers and make their business a success:

https://moz.com/blog/45-local-seo-pitfalls

 

Facebook’s Testing a New Way to Target Ads to People Who’ve Visited Your Store

The Custom Audiences option enables you to target ads at people who’ve visited your site:

http://www.socialmediatoday.com/social-business/facebooks-testing-new-way-target-ads-people-whove-visited-your-store

 

How to Easily Turn Blog Posts Into Videos

 

This partially automated tool turns your blog posts into shareable social media video.

http://www.socialmediaexaminer.com/turn-blog-posts-into-videos-how-to/

 

How Audiences Respond to Podcasts: New Research

 

Thinking of starting a podcast? Already have one and you wonder what your audience thinks? Stop flying blind and find out what’s really happening when your listeners tune in to your podcast.

http://www.socialmediaexaminer.com/podcast-audience-research/

 

 

 

How to Grow Your Facebook Following: A 6-Step Plan

 

Looking for new ways to grow your Facebook audience? How about targeting prospects by interests related to your product? Here’s how to grow a specialized audience for your business in six steps:

http://www.socialmediaexaminer.com/facebook-grow-following-6-step-plan/

 

Facebook’s Original Video is Something Publishers are Actually Excited About

‘Watch’ is something different. Facebook’s new original video program features TV-like shows made by media companies. Perhaps most importantly, the shows are showcased in a brand new section of the social network.

That’s enough to convince publishers, who have spent years contorting to fit into Facebook’s plans, that ‘Watch’ could be big.

http://mashable.com/2017/08/12/facebook-watch-original-video-publishers-pitchfork/

 

Facebook Now has Technology for Manipulating Live Videos

Fake news; it’s a big deal on Facebook, and we might just be getting more of it in the form of videos.

Facebook recently bought a startup with an expertise in video manipulation. The German-based startup Fayteq has software that is able to remove or add objects in videos, even live ones, and add effects to them.

http://mashable.com/2017/08/11/facebook-fayteq-video-manipulation-fake-news/

 

 

 

7 Windows Maintenance Mistakes You Should Never make

Every Windows user knows that you need to perform regular maintenance to keep your computer running smoothly. But what needs to be done has changed with recent versions, especially with Windows 10.

http://www.makeuseof.com/tag/windows-maintenance-mistakes/

 

Dropbox’s CEO Was Late…

…to a companywide meeting on punctuality. What followed wasn’t pretty.

https://www.inc.com/video/drew-houston/how-dropboxs-ceo-learned-an-embarrassing-lesson-on-leadership.html

 

437 Digital Marketers went Head-to-head with a Conversion-Predicting Machine – Who Reigns Supreme?

To fear or not to fear the machine, that is the question.

https://unbounce.com/conversion-rate-optimization/machine-vs-marketer-ai-machine-learning/